Christina Värno
Head of Digital Strategy & Partnerships
4 yrs experience · <10 hrs/week
About
With a Bachelor of Arts in Journalism and Communication from the University of Tartu, I have developed a robust career in digital marketing and communications. Currently, I serve as the Head of Digital & Partner at Convertal, where I lead digital strategy and partnerships. Prior to this role, I was the Digital Marketing Team Lead at the same company, overseeing campaign strategies and execution. My journey at Convertal began as a Digital Advertising Specialist, managing performance advertising campaigns across platforms like Google, Meta, and LinkedIn. Before joining Convertal, I worked as a Marketing & Communications Specialist at Graspic, where I managed marketing and PR activities, contributing to a successful market launch in Estonia. Additionally, I have experience as a Freelance PR & Marketing Consultant, providing consultancy services to various clients. My diverse experience has equipped me with a comprehensive understanding of digital marketing and strategic communication.
Experience
- Head of Digital & Partner · Convertal01-01-2023
As Head of Digital & Partner, responsible for leading digital strategy and partnerships.
- Digital Marketing Team Lead · Convertal01-01-2022 – 01-01-2023
Led the digital marketing team, overseeing campaign strategies and execution.
- Digital Advertising Specialist · Convertal05-01-2021 – 01-01-2022
My main tasks were setting up and managing performance digital advertising campaigns in Google, Meta and LinkedIn.
- Freelance PR & Marketing Consultant · Freelance03-01-2020 – 01-01-2023
Provided PR and marketing consultancy services to various clients.
- Marketing & Communications Specialist · Graspic02-01-2020 – 05-01-2021
At Graspic, managed all marketing and PR activities, including strategical planning, social media, content marketing, SEO, advertising, and PR. Contributed to the successful launch in the Estonian market.
Education
- University of TartuBachelor of Arts - BA, Journalism and Communication
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