Claudia L.

About

With a robust educational background in marketing and digital media, including an MBA from Mercy University and a BBA from The College of Westchester, I have cultivated a diverse career in marketing and operations. As the Founder of The Less Than 1% Club, I am dedicated to bridging the networking and collaboration gap for BIPOC professionals. My role as Digital Marketing and Operations Manager at Black Health Matters involves managing web development, creating SOPs, and developing targeted social media campaigns. Previously, I served as Marketing Director at GoDirectDeals, overseeing advertising and brand assets, and as Marketing Supervisor and Coordinator at Janome America, Inc., where I managed brand assets, social content, and marketing campaigns. My experience spans website management, social media strategy, and video production, all aimed at fostering professional growth and community support.

Experience

• Founder · The Less Than 1% Club03-01-2024

  Build a community dedicated to addressing the gap in networking, in-field learning, and collaboration among BIPOC professionals in marketing, operations, and entrepreneurship. Create a space that not only fosters professional growth but also cultivates a supportive ecosystem where BIPOC students, professionals, and leaders can thrive.

• Digital Marketing and Operations Manager · Black Health Matters07-01-2022

  Manage website design, development, integrations, and landing pages. Create SOPs for project management, operations, and marketing. Develop health condition-specific social media campaigns for Fortune 500 pharmaceutical clients. Execute video editing, marketing material design, and template development. Oversee support agency for web development, IT, and security, and contribute to making the healthcare landscape a better place for the Black community.

• Marketing Director · GoDirectDeals05-01-2021 – 02-01-2022

  Manage and generate advertising, brand assets, social content, sales materials, and marketing campaigns. Monitor initiatives of contract workers. Maintain custom website & Shopify.

• Marketing Supervisor · Janome America, Inc.08-01-2020 – 05-01-2021

  Manage and generate brand assets, social content, sales materials, and marketing campaigns. Manage and maintain advertising, partner relationships, remote teams, ambassadors, and keep service agreements updated. Manage in-house videography, photography, graphic design, and printing.

• Marketing Coordinator · Janome America, Inc.09-01-2019 – 08-01-2020

  Work as Marketing Coordinator to develop company image, coordinate with social media to develop following and content, make updates to websites as necessary for multiple brands. Recruit brand endorsers. Some customer service relations via email. Collaborate with external brands to bring further accreditation to company. Work with several different teams to develop new ways to educate consumer and provide informative tutorials and directions. Work with different teams to provide assistance with product development. Develop press releases as necessary. Provide updated information on digital advertising analytics and provide budget information for digital advertising campaigns. Collaborate with videography team on new video advertising ideas. Utilize company-owned software as well as WordPress, Google ads, and the Adobe Programs as required.

Education

• Mercy UniversityMaster of Business Administration - MBA, Marketing
• The College of WestchesterBachelor of Business Administration - BBA, Marketing, Digital Media
• The College of WestchesterAssociates of Applied Science, Digital Communication and Media/Multimedia

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