Coley Armstrong

About

I'm Coley, a full stack marketer with 20 years of corporate finance experience turned full-time advocate for small business growth. I build the systems behind your visibility: social strategy, branded content, high-converting websites, and paid ads that actually work. ⭐️ Results I've driven: ▫️ Grew a client's Pinterest from 0 → 2.3M monthly views in under 2 years ▫️ Drove $100K+ in enrollment revenue through DM conversion strategy for one client ▫️ Generated 50K+ views for a brand with just 1,000 followers ▫️ Built marketing systems for 40+ independent businesses Now I'm here to bring that same professional execution to your business. Interested in working together? Shoot me a DM!

Experience

• Freelance Digital Marketing Strategist & Web Designer · Line 1/032025-01-01 –

  Designed and built 2 full brand websites and managing social media, content creation, Pinterest, and Meta/Pinterest ad campaigns for a hair extension education brand serving stylists and beauty school students across all hair textures — supporting their masterclasses, salon subscriptions, and textured hair extension sales.

• Freelance Digital Marketing Director · Dyslexia Resource Center2023-01-01 –

  Serving as full-service digital partner for a dyslexia advocacy nonprofit — designing sales pages, growing Instagram from 256 to 871 followers, Facebook likes from 935 to 1,900, Pinterest from 0 to 2.3M monthly views, podcast listeners from 0 to 2,000, and YouTube from 0 to 1,000 subscribers, while converting 15 therapy students at $4,000 each — driving $60K in enrollment revenue.

• Freelance Digital Marketing Strategist · Holly D Photography2015-01-01 –

  Managed full digital presence for a Napa-based wedding photographer over 10+ years, spanning social media, YouTube, blogging, partial website design, and marketing strategy — supporting consistent client growth and a 5x Best of Weddings recognition on The Knot.

• Freelance Website Designer & Blog Manager · Empower Pathway Consulting2025-10-01 – 2026-01-01

  Managing blog content for a consulting firm, writing and publishing posts to establish thought leadership and drive organic visibility.

• Freelance Social Media Manager · Muri Lelu2025 – 2026

  Managed social media for a cannabis skincare brand, creating content to grow their audience and build brand awareness in a competitive wellness space.

• Freelance Video Editor & Content Creator · Gen Seven Builders2025 – 2025

  Produced and edited video content for a construction company to showcase their builds and support their digital marketing efforts.

• Freelance Social Media & Content Manager · Real Property Inspections04-01-2024 – 03-01-2025

  Managed social media, content creation, and contributed to website design for a property inspection company to build their digital presence and support lead generation.

• Freelance Graphic Designer · Pulmonx2024 – 2025

  Creating graphic design assets for a NASDAQ-listed medical device company behind FDA-approved minimally invasive treatments for severe emphysema, translating complex clinical concepts into clean, professional visuals.

• Freelance Social Media Manager · Dishdash Restaurants Group LLC01-01-2024 – 12-01-2024

  Managed social media for an Indian restaurant, creating content to build their audience and promote dine-in and to-go orders.

• Freelance Digital Marketing Director · Louisiana Key Academy12-01-2023 – 12-01-2025

  Providing full-service digital marketing for a Louisiana charter school network dedicated to students with dyslexia across 4 campuses (Baton Rouge, Caddo, Northshore, and Ruston) — managing social media, email marketing, ad campaigns, video editing, e-commerce, and custom sales page design to amplify their mission statewide.

• Freelance Web Designer & Content Strategist · World of Dobies2023 – 2025

  Designed the full brand website and managed social media and content creation for a Doberman breeder — directly contributing to $35,000 in revenue through digital presence and strategic content.

• Freelance Social Media & Email Marketing Manager · Lipstick Angels2023 – 2024

  Managed social media and email marketing for a national nonprofit bringing complimentary clean beauty services bedside to cancer patients in hospitals across the country — supporting a mission that served 18,000+ patients annually.

• Freelance Social Media & Content Manager · The Agency Legal Document Professionals2023 – 2024

  Managed social media and content creation for a legal document services company, creating content that made complex legal topics accessible and built audience trust.

• Freelance Web Designer & Social Media Manager · Paradise Luxe Beauty2023 – 2024

  Designed the full brand website and produced the brand's highest-converting post to date, generating 50K+ views to an audience of just 1,000 followers — proving the power of strategic content over follower count.

• Freelance Web Designer & Content Strategist · Stu212 Music Therapy, Coping and Creativity2022 – 2024

  Designed the full brand website and managed social media and content creation for a music therapy practice — content strategy directly converted 3 school contracts serving 20+ students each at $40,000–$60,000 per contract annually.

• Marketing Manager · Moore Beauty Love Studio & Academy06-01-2021 – 11-01-2023

  Managed social media for both @mblacademy and @mblstudios and contributed to website design, directly converting 50+ students into a permanent makeup program at $2,000 per student through strategic DM outreach — generating $100K+ in enrollment revenue.

• Freelance Social Media Manager · Salon 372020 – 2025

  Managed social media and content creation for a salon brand, building a consistent visual presence to showcase services and drive client bookings.

Education

• Ygnacio Valley High SchoolHigh School, High School/Secondary Diplomas and Certificates
• Western Governors UniversityBachelor's, Business Administration, Marketing & Website Design

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