Cordelia Duff

About

With a BA in English Language and Literature from the University of Chicago, I have built a robust career in product management and growth strategy. Currently serving as the Director of Product & Growth at Blitz Growth, Inc., I leverage my extensive experience to oversee product development and drive company growth. Previously, as a Product Manager at the same company, I managed enterprise software and marketing, significantly reducing ad creative generation time and managing a $1.8 million monthly ad budget. At Kiwi, Inc., I contributed to the Joyride app's success, generating over $2 million in revenue and supporting 100 shows weekly. My early career included roles as a Creative Lead and Game Designer, where I honed my skills in narrative design and interactive storytelling. My journey reflects a blend of creativity and strategic acumen, driving innovation and growth across various digital platforms.

Experience

• Director of Product & Growth · Blitz Growth, Inc.01-01-2023

  As Director of Product & Growth, responsible for overseeing product development and growth strategies, leveraging previous experience as a Product Manager to enhance product offerings and drive company growth.

• Product Manager · Blitz Growth, Inc.10-01-2019 – 01-01-2023

  Managed clients, enterprise software, and product marketing at a performance marketing agency powered by in-house AdTech software. Built SaaS business, reducing ad creative generation time and campaign setup time. Managed a $1.8m/month ad budget for 10+ clients, achieving a 5x revenue increase.

• Product Manager · Kiwi, Inc.05-01-2017 – 10-01-2019

  Managed original mobile gameshows and features in Joyride app, generating $2m+ revenue. Developed feature mocks, managed product release cycles, and collaborated with show production teams. Built content team to support 100 shows per week.

• Creative Lead (Associate Product Manager) · Kiwi, Inc.12-01-2015 – 04-01-2017

  Creative owner and product associate for narrative projects and platform features. Designed features for interactive story platform, developed bots, and wrote an NLP-powered bot with significant user engagement.

• Game Designer · RockYou06-01-2015 – 12-01-2015

  Handled character design, quest design, writing, art asset production, and feature speccing during the transition of titles purchased by RockYou from Kiwi.

Education

• University of ChicagoBA, English Language and Literature

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