Cymone Lucas

About

I'm an influencer marketing pro with 3+ years of experience running campaigns from strategy to execution. I specialize in finding the right creators, building long-term partnerships, and helping brands reach niche audiences with authentic, on-brand content. I know how to cut through the noise and drive results—whether it's brand awareness, loyalty, or engagement. If you're looking for someone who gets both creators and the platforms that matter, let's talk.

Experience

• Associate Account Executive · MERGE08-01-2024 –

  Collaborated with cross-functional teams to execute influencer marketing campaigns, enhancing brand presence in highly regulated industries, boosting engagement and visibility. Managed the vetting process, brief development, onboarding of influencers, and content creation to ensure campaigns aligned with goals and drove partnerships and success. Led client communications to support earned media and influencer efforts, strengthening relationships and improving project outcomes.

• Public Relations Intern · MERGE06-01-2024 – 08-01-2024

  Supported the public relations team with media list building and press material preparation, contributing to successful outreach. Monitored media coverage and compiled reports to evaluate PR impact.

• Social Intern · Power Digital Marketing01-01-2024 – 04-01-2024

  Supported influencer campaigns from start to finish, including brief development, pitching, invoicing, and influencer communications to ensure smooth campaign execution. Built targeted influencer lists across niches (lifestyle, beauty, fashion) and assisted with data entry and reporting to maintain organized records and measure results.

• PRep School Fellow · Golin06-01-2023 – 08-01-2023

  Supported the facilitation of influencer marketing campaigns from content creation to reporting, contributing to campaigns and internal processes.

• Community Engagement and Public Relations Intern · Bruno PR and Social, LLC06-01-2022 – 08-01-2022

  Collaborated with the Social Team to build a following and engage client communities, improving visibility and engagement. Executed daily administrative tasks to coordinate PR activities and support team goals.

Education

• North Carolina Agricultural and Technical State UniversityBachelor of Science - BS, Journalism (Public Relations)

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