Dan DeGuzman

About

20+ years of strategic planning/development/management and execution of overall traditional and digital advertising campaigns for various small & large companies as well as various music labels. STRATEGIC ADVERTISING & DIGITAL EXPERTISE | Successfully develop and execute multi-facet marketing programs, in partnership with the labels which have resulted in chart topping positions for dozens of new and established clients. RESULTS-ORIENTED PROFESSIONAL | Employs rigorous and focused attention to creating customer solutions while simultaneously developing product focused campaigns. TRUSTED CLIENT PARTNER I Strong relationship builder with a consultative approach, working with top accounts resulting in increased collaboration and long term competitive advantages. Founded @d, inc. @d inc, formed in 2004, is an advertising, marketing and consulting company specializing in media planning/placement along with business solutions, optimization and promotions. ADVERTISING SERVICES OFFERED * Digital Marketing - Facebook, Google, Youtube, Instagram & Twitter, retargeting, and custom site targeting * Traditional Media Planning, Placement, Execution - television, radio, print, out of home, experiential, guerrilla * Creative Services - asset production for the above * Original Stock Music for content * Marketing Strategy Formulation WHY @d, inc.? * No long term contracts * 20+ years overall experience in marketing/advertising * Single point of contact for all needs. One stop shop. * All Full Agency Services are available on demand. NEED HELP? Email your objective(s), timing, proposed budget to: dan@adincorporated.com Contact: dan@adincorporated.com

Experience

• Founder & President · @d, inc.04-01-2004

  Full Agency Services On Demand. One Stop, Multiple Solutions.

• Senior Director, Strategic Advertising · Sony Music Entertainment04-01-1999 – 04-01-2018

  Responsible for the planning/strategy, buying, management, execution and evaluation of traditional and digital advertising campaigns to announce and support artist releases for all labels under the Sony Music umbrella.

• Account Supervisor · The Ad Store04-01-1997 – 01-01-1999

  Oversaw the management of current accounts and was responsible for new business development.

• Account Executive · Grey Entertainment01-01-1995 – 01-01-1997

  Worked on managing client accounts and supporting advertising campaigns.

Education

• Pace University - Lubin School of BusinessBBA, Marketing - Advertising & Promotion

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