Sasha Berman

About

Marketing and social media professional currently leading brand social channels as a sole social media lead (Founder-led), driving major Instagram growth through content planning, storytelling, analytics, and lead-generation support. Also designs and executes TikTok/social strategies for Skidmore College, and has digital marketing internship experience producing multi-channel content, influencer partnerships, and performance reporting for client accounts.

Experience

• Head of Social Media & Marketing (Intern) · (Brand) - Founder-led (name not provided)12-01-2025

  ● Manage daily content across Instagram, TikTok, Pinterest, LinkedIn, Tumblr, and additional platforms as the brand’s sole social media lead, working directly with the Founder. ● Increased Instagram engagement by 910% and followers by 70% through strategic content planning and storytelling. ● Track analytics, prepare weekly briefs, manage content calendars, and support lead generation initiatives. ● Create graphics and short-form video content using Canva and AI tools to optimize workflows, content performance, and brand strategy.

• Social Media Marketing Assistant · Skidmore College09-01-2025

  ● Design and execute TikTok content strategies, creating videos and written copy aligned with campus engagement goals and pillars across TikTok, Instagram, and LinkedIn. ● Edit and optimize short-form video content using CapCut, enhancing storytelling and visual appeal. ● Plan and organize content calendars with Trello, ensuring timely production and publication of social media campaigns. ● Collaborate with a team to brainstorm, produce, and review engaging content for Skidmore social channels.

• Digital Marketing Intern · Power Move Marketing01-01-2026 – 05-01-2026

  ● Created digital content across social, blog, email campaigns, and web channels for Power Move Marketing client accounts. ● Researched, identified, and coordinated influencer partnerships with creators aligned with client brand goals. ● Designed graphics and promotional assets while maintaining consistent brand voice and strategy across all channels. ● Scheduled, published, and analyzed content performance, tracking engagement, impressions, and CTR to inform strategy and support proposals. ● Collaborated with account managers, fellow interns, and clients by participating in meetings, incorporating feedback, and iterating on content and strategy.

• Marketing Intern · Future Beauty05-01-2025 – 01-01-2026

  ● Created over 100 pieces of social media content tailored to brand demographics, social media trends, and current culture. ● Created branded graphics, visual assets, and advertisements to promote Future Beauty’s launch. ● Generated over 25,000 TikTok views and 1,000+ likes across Future Beauty content. ● Contributed to designing the College Ambassador Program, owning campus partnership research and channel strategy. ● Partnered with Founder & Creative Director on strategy and creative; presented recommendations, iterating quickly on input.

• Writing Center Tutor · Skidmore College09-01-2025

  ● Tutor students in essay writing, organization, grammar instruction, and thesis development. ● Deliver personalized feedback and coaching to improve writing clarity and argumentation. ● Support academic success through collaborative writing sessions.

• Skidmore Thoroughbred Ambassador · Skidmore College03-01-2025 – 01-01-2026

  ● Delivered informative and engaging tours to prospective students and families, maintaining an enthusiastic demeanor. ● Served as a knowledgeable representative during information sessions, answering questions with accuracy and authenticity. ● Adapted tour content to meet the interests of diverse audiences while answering questions with clarity and professionalism.

Education

• Skidmore College, Saratoga Springs, NYBachelor of Science in Business; Minor in Film and Media Studies, Business (Bachelor of Science) with Minor in Film and Media Studies

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