Dan Staub
Experienced Industrial Engineer Driving Business Growth
7 yrs experience · <10 hrs/week
About
With a Bachelor's degree in Industrial Engineering from Georgia Institute of Technology, I have a strong foundation in problem-solving and analytical skills. As the Director of Growth at Match Play Brands, I led the expansion of the pickleball brand, driving 52% of website revenue through strategic marketing initiatives. Previously, as CEO of Juniper Growth, I spearheaded a growth marketing agency, generating over 1 billion impressions and $500k in revenue. My experience as a Product Manager and Digital Product Analyst at Truist honed my expertise in product development and analysis. Throughout my career, I have consistently demonstrated a knack for driving growth and profitability. My ability to leverage non-core marketing channels, build strong community relationships, and execute innovative strategies has been pivotal in my professional journey.
Experience
- Director of Growth · Match Play Brands03-01-2023 – 12-01-2023
Match Play Brands creates premium sports products built with the community and their needs in mind. Majority of focus was on growing pickleball brand PCKL. Led all non-core marketing channels including managing the media team, building community of affiliates and creators, creating strategy on leveraging professional athletes and executing in person events which drove 52% of website revenue. Through my team's efforts we 20x'd organic followers growth, recruited 150 power users to become brand affiliates, connected with 20 pro pickleball players on potential sponsorship, and managed relationships with media partners.
- CEO · Juniper Growth03-01-2020 – 03-01-2023
Juniper Growth was a growth marketing agency helping brands scale by focusing on content creators and social content. Agency supported over 50 brands ranging from ecom & SaaS startups to large corporates generating over 1 billion impressions across YouTube, TikTok and Instagram by working with thousands of content creators. Kept business profitable from inception and generated over $500k in revenue by successfully launched new offerings included paid media management and short form video editing services. Our team implemented unique social strategies including writing scripts for early TikTok creators, partnering with meme pages and organizing creator campaigns with a focus on CPM & conversion data.
- Product Manager · Truist12-01-2019 – 02-01-2020
As a Product Manager at Truist, I contributed to the development and management of products and services, although specific details are not available.
- Digital Product Analyst · Truist05-01-2018 – 12-01-2019
As a Digital Product Analyst at Truist, I was involved in analyzing digital products and services, although specific details are not available.
- Wholesale Development Analyst · Truist06-01-2016 – 05-01-2018
As a Wholesale Development Analyst at Truist, I was involved in analyzing and developing wholesale strategies, although specific details are not available.
Education
- Georgia Institute of TechnologyBachelor's degree, Industrial Engineering
- Roswell High School
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