Dani Thomason

About

I’m a content marketing and SEO strategist with nearly a decade of experience helping brands turn their expertise into visibility, trust, and meaningful growth. Not just more traffic, but the kind that actually drives results. Originally from California and now based in Barcelona, I’ve worked with international brands across health & wellness, fintech, e-commerce, and luxury travel. From enterprise companies to early-stage startups, I partner with teams that care deeply about what they’re building and want their content to reflect that level of quality. My role goes beyond writing or keyword optimization. I act as a strategic partner, shaping content direction, uncovering growth opportunities, and building systems that support long-term, scalable success. I’m detail-oriented, but always with the bigger picture in mind. Think of me as the person who ensures your brand isn’t just present online, but impossible to overlook. How I support teams: • Content strategy aligned with real business goals, not just keywords • SEO and on-page optimization built for sustainable, compounding growth • AI search optimization for visibility in AI Overviews and generative search • Long-form content that builds authority, trust, and conversion • Content audits that unlock hidden growth opportunities • Editorial systems that streamline and scale content operations Interested in working together? Feel free to reach out at daniellemthomason@gmail.com .

Experience

• Content Manager for Luxury Travel Company · Villa Eutierra03-01-2024

  -Lead the full content and brand storytelling strategy for Villa Eutierra, a luxury travel property, owning messaging across website, blog, email, and social media. -Develop and execute the content marketing strategy, including monthly blog articles designed to drive organic traffic and inspire travel planning. -Increased total keyword rankings by 116% year over year, significantly expanding organic visibility in the competitive travel and luxury accommodation space. -Drove a 182% year-over-year increase in organic clicks, converting improved visibility into meaningful traffic growth.

• Content Manager · OEO Energy Solutions04-01-2024

  -Serve as Content Lead, owning the strategy, planning, execution, and optimization of OEO’s content marketing across blog content and core website pages. -Conduct in-depth competitor analysis and content audits to evaluate performance, identify gaps, and define scalable growth opportunities. -Increased blog-related keyword rankings by 125% YoY through strategic content planning and on-page optimization. -Drove a 142% YoY increase in page-one keyword rankings, improving visibility for high-intent search queries. -Expanded overall SERP presence by 44% YoY, strengthening organic search footprint and brand visibility Contributed to a 75% increase in total organic users, driven by a data-informed, search-first content strategy.

• Content Manager · Online Cancer Coach12-01-2023

  -Spearhead the full content marketing strategy end to end, owning planning, execution, and optimization across written content, SEO, and AI-search visibility (AEO/GEO). -Lead and direct the entire content team, including blog, social media, and email marketing, ensuring consistent messaging, tone, and strategic alignment across all channels. -Develop and manage monthly content calendars, personally writing and editing long-form articles while guiding prioritization based on audience needs, search demand, and performance insights.

• Content Project Manager · Power Digital Marketing08-01-2017 – 11-01-2025

  -Led content and SEO strategy for enterprise and high-growth brands, improving rankings, traffic, and performance. -Built and managed ongoing content calendars, overseeing ideation, editing, optimization, and client-ready delivery. -Elevated existing content for SEO performance, including on-page optimization, pillar page analysis, and internal linking strategy recommendations. -Prepared monthly performance reports, analyzing keyword growth, rankings, traffic, and engagement to guide strategy adjustments. -Collaborated cross-functionally with account managers and creative teams to ensure content aligned with brand voice, goals, and timelines.

• Content Marketing Manager · Abacum11-01-2021 – 12-01-2022

  -Created and executed a comprehensive content marketing strategy from start to finish. -Managed the content team and all content-related deliverables. -Wrote content for blog posts, email campaigns, ad copy, eBooks, infographics, and all downloadables. -Analyzed website traffic and user engagement metrics. Optimized content according to SEO best practices. -Collaborated with design and other departments to produce high-quality content to support organizational goals. -Developed the content calendar and delegated tasks to ensure all projects were completed in a timely manner.

Education

• San Diego State UniversityMarketing, Business Administration and Management, General
• Universitat Autònoma de BarcelonaMarketing, Business Administration and Management, General

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