Daniella Mulcahy

About

I am an award-winning, published global social media marketing strategist with B2B, B2C, agency, and in-house social media experience in commercial real estate, education, employment, events, finance, healthcare, hospitality, manufacturing, nonprofit, publishing, recruiting, retail, telecommunications, and wellness. I believe that data, transparency, knowledge-sharing, empathy, and patience are key to being a good social media strategist. Data guides strategy. Transparency establishes credibility. Knowledge-sharing builds trust. Empathy fosters relationships, and patience garners results. I don’t believe in a one-size-fits-all approach to social media, and I don’t believe it should be managed in a bubble. Every business has unique needs, and its social media strategy should reflect those needs. Whether it’s paid, earned, owned, or a combination of all three, I will assess your organization’s needs and create a strategy that complements your other digital marketing efforts and helps you achieve your goals using an omnichannel approach. Social media isn’t new, but it is constantly evolving. That’s why I established strategic relationships with key personnel at the major social networks and related digital tool and service providers, so I can learn, test, and provide feedback about platform developments. These relationships have benefited my clients by being the first to use new features, often resulting in increased brand awareness and new leads and/or customers. If you’re looking for a seasoned professional who can help you identify and address your social media needs in a compliant and ethical manner, contact me to learn how I can help.

Experience

• Social Media Marketing Consultant · Mulcahy Social Media Marketing2023

   hired by Hopps, Marisa Murillo, Reserve Squad, Trade Show Executive, Town of Onancock and other clients for strategic social media marketing consulting services (owned, earned and paid)  projects include building and managing teams, managing social media communities, creating and executing social media plans, facilitating social media contests and sweepstakes, creating and executing paid social media campaigns, etc.

• Senior Director, Digital Communications and Analytics · Robert F. Kennedy Human Rights07-01-2022 – 2023

   social media  increased audience by 9%, impressions per post by 45% and engagement per post by 75%  partnered with programs to produce live virtual events hosted simultaneously across Facebook, LinkedIn, Twitter, YouTube and rfkhumanrights.org via Vimeo, which secured approximately 693 attendees per event  developed newsletters for LinkedIn and Twitter that delivered content bi-monthly to more than 4,000 subscribers  increased email subscribers by 11%, open rate by 3% and click rate by 2% and cleaned database  increased website visits by 7%, total visitors by 12% and new visitors by 11%  developed quarterly digital performance reports, implemented data-privacy regulation-compliant ways to generate new subscribers and streamlined and reduced costs for tech stack

• Senior Manager, Social Media Strategy · YPO2019 – 07-01-2022

   increased organic social media audience from 107,049 to 301,813 (+182%)  secured YPO’s participation in beta programs with Meta, LinkedIn, Twitter, and Google  developed newsletters for LinkedIn and Twitter that deliver content bi-monthly to more than 85,000 subscribers  created a live show that airs monthly across Facebook, LinkedIn, Twitter and YouTube and receives approximately 5,000 views per episode  secured a substantial percentage of YPO’s new applicants/members via global and regional paid and organic social media campaigns  developed and implemented a social media strategy and social media advocacy program that included exclusive educational sessions with Facebook, LinkedIn, and Twitter  created global and regional social media guides and updated YPO’s social media policy

• Manager, Social Communications and Digital Channel Strategy Scientific Publications · JAMA Network2018 – 2019

   developed, implemented, and managed social media strategies, standards, campaigns, policies, programs, and teams for JN and its 13 international, peer-reviewed medical journals  managed, mentored, and vetted team members and external resources needed to execute initiatives  set up and co-led an internal leadership team that established social media best practices for JN and its parent company, American Medical Association (AMA)

• Global Co-Lead, Social Media Center of Excellence and Social Media Manager, North America · Motorola Solutions, Inc.06-01-2015 – 12-01-2017

   co-led internal leadership team that established social media best practices for MSI’s global operations  developed global employee advocacy plan, global standards for MSI-owned social media accounts and global social media education library  established social media best practices globally and regionally  updated global social media policy and social media part of global crisis communication plan  developed, implemented, and managed social media strategy for MSI’s North America operations  surpassed plan goals annually and increased North America social media audiences by 310%  managed individuals and agencies secured to assist with social media projects  developed and presented training materials to key stakeholders for lead generation, customer service, amplification, awareness, and social media best practices

• Strategic Consultant, Social Media and Marketing · Daniella Peting05-01-2013 – 06-01-2015

   hired by The Magnificent Mile® Association, Time Zone One, Tribune Media Services/435 Digital, mcgarrybowen, Aspen Marketing and General Growth Properties, Inc. for strategic social media and marketing consulting services  projects included building and managing teams, planning and facilitating nationally televised events, managing social media communities, creating and executing social media plans for national rebranding launches, facilitating social media contests and sweepstakes and creating and executing paid social media plans  grew social media communities by 358%

• Assistant Marketing Manager, Water Tower Place · General Growth Management, Inc.12-01-2010 – 05-01-2013

   developed, implemented, and managed award-winning marketing programs (The Magnificent Mile Shopping Festival™ presented by MasterCard® at Water Tower Place) and social media campaigns (exceeded goals yearly and ranked 1 out of 126)  developed and managed project budgets and helped marketing manager realize property/company goals

Education

• Loyola University ChicagoB.A., Advertising and Public Relations
• La Porte High SchoolAcademic Honors Diploma, College Preparatory

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