Danielle Drescher

About

Hi, I'm Danielle 👋 With a strong focus on social media and content creation, website design, e-commerce, and digital advertising, I've dedicated myself to amplifying brand's online presences through creative storytelling. With a Master's in Marketing Intelligence and years of experience working at LVMH with brands like Hennessy and Veuve Cliquot, my goal is to build brands that connect evolve at the speed of culture. I’m committed to working with businesses that struggle with brand visibility, customer engagement, and driving meaningful conversions. By leveraging data-driven insights and creative storytelling, I help bridge the gap between your brand and its target audience.

Experience

• Paid Ads Strategist & Digital Marketer · Cucamonga Media2024

  - Develop and implement content strategies for multiple clients, enhancing social media engagement and brand visibility. - Craft and design graphics and content for social media campaigns, email marketing, and other promotional materials to align with clients branding goals.

• Freelance Digital Marketer · Fernweh Digital2021

  - Paid Ads: Strategize and execute paid advertising campaigns on Google, Facebook, Instagram, and LinkedIn to drive conversions and increase ROI. - Social Media Management: Manage multi-platform social media for clients across industries, focusing on engagement and brand storytelling. - Web Design: Develop responsive websites on Shopify, WordPress, and Squarespace to enhance online presence and functionality. - Brand Strategy: Create customized brand strategies to position clients effectively and differentiate them in competitive markets. - Client Base: Work with clients across diverse sectors, including retail, hospitality, and health, to deliver tailored marketing solutions.

• Trade Salesforce Admin/Analyst · Moet Hennessy2022 – 2024

  - US Salesforce Implementation: Key contributor in launching Salesforce across the entire US market, acting as one of two primary administrators overseeing deployment and adoption. - Training & Support: Developed and led comprehensive training programs, supporting over 100 sales staff and creating US-specific materials adopted globally. - KPI Reporting & Dashboards: Designed and built all KPI tracking systems and dashboards, providing actionable insights to senior leadership and the sales team. - Adoption & Engagement: Executed internal marketing strategies to drive engagement, resulting in increased adoption and performance visibility. - Global Collaboration: Partnered with global teams to ensure strategic alignment and tool consistency across markets.

• Digital Marketing Intern · William Grant & Sons2022 – 2022

  - Cultivate relationships with internal brand marketing teams, internal eCommerce team and external agencies integral to implementing Omni-channel approach. Meet with vendors to stay on top of marketplace innovations. - Take part in day-to-day communication and review of agency deliverables such as organic content calendars, tactical media plan development, and paid media reporting - Champion the Omni-channel paid media marketing strategy across the portfolio, with an emphasis on digital channels such as social media, programmatic, video, paid search, paid retail search, etc.- Cultivate relationships with internal brand marketing teams, internal eCommerce team and external agencies integral to implementing Omni-channel approach. Meet with vendors to stay on top of marketplace innovations. - Take part in day-to-day communication and review of agency deliverables such as organic content calendars, tactical media plan development, and paid media reporting - Champion the Omni-channel paid media marketing strategy across the portfolio, with an emphasis on digital channels such as social media, programmatic, video, paid search, paid retail search, etc.

• Digital Marketing Manager · Dimoda Home2020 – 2022

  - Created and developed website originally using WordPress, then recreated in Shopify - Performed winning product research using SaaS drop shipping tools, Ali express, and Google trends. - Produced product videos using Canva and curated digital advertisements on Google, Facebook, and Tik Tok with consistent CTA - Managed social media accounts across multiple platforms; designed engaging posts relevant to current trends to increase following

• Marketing Intern · Associazione Italo Americana2018 – 2018

  - Worked closely with refugees on how to integrate into society through building entrepreneurial skills - Taught refugees marketing skills to promote hand-sewn goods - Set up connections at markets and businesses across Italy for refugees to sell products

Education

• Fordham UniversityMaster's Degree, Marketing Intelligence

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