David Lamus

About

Media Manager with 11 years of experience leading digital marketing and media strategies across Europe. I specialize in bridging brand and performance campaigns, managing full-funnel media plans across digital, social, programmatic, and offline channels. Currently at Havaianas EAA, I oversee media strategy for key European markets, aligning media investments with brand growth and business objectives. This year, I expanded my scope by leading physical brand activations in Paris, Milan, London, and Madrid — transforming media plans into real-world experiences that merged content, influencers, social, and paid media to amplify impact. Previously, I managed paid media strategies for ecommerce brands and top-tier clients like Banco Santander and Breitling, with hands-on experience in Google Ads, Meta, TikTok, LinkedIn, and analytics platforms. My background includes agency, brand-side, and even Google LATAM, where I was recognized as a top performer in the Ads Sales Team. I thrive at the intersection of creativity, data, and cultural relevance — always aiming to build media strategies that connect brands with people in meaningful ways.

Experience

• Senior Software Engineer · Tech Innovators Inc.03-15-2018 – 08-30-2023

  Led a team of developers in creating scalable software solutions, improving system performance, and implementing new features.

• Software Engineer · Tech Innovators Inc.06-01-2015 – 03-14-2018

  Developed and maintained software applications, collaborated with cross-functional teams to define project requirements.

• Junior Developer · Web Solutions LLC01-10-2013 – 05-31-2015

  Assisted in the development of web applications, performed code reviews, and contributed to the improvement of coding standards.

Education

• London Metropolitan UniversityMaster’s Degree, Psychology
• Universidad Santa Maria - VenezuelaBachelor's degree, Broadcast Journalism
• Escuela Venezolana de PsicodramaYo Auxiliar, Psychotherapy
• Instituto Venezolano de Psicoterapia GestaltPsicoterapeuta Gestalt, Psychotherapy
• Universidad Católica Andrés BelloBachelor's Degree, Psychology
• Universidad de PalermoDoctor of Philosophy (Ph.D.), Psychology

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