David Peters

About

As a dynamic Digital Marketing & E-Commerce leader with over a decade of experience, I’ve helped global brands achieve up to 300% revenue growth through innovative strategies and data-driven decision-making. Fluent in both English and Spanish, I specialize in creating customized solutions that resonate with diverse markets across North America, Latin America, and Europe. My expertise includes launching and optimizing e-commerce platforms on Shopify, Magento, and WooCommerce, and scaling digital campaigns to consistently exceed targets. I’ve managed cross-functional teams, directed paid media channels, and executed comprehensive digital marketing strategies that deliver measurable ROI. Key highlights from my career: • Spearheaded e-commerce strategies that generated millions in online sales. • Increased ROAS by over 100% across paid media channels while reducing ad spend. • Led website migrations and UX/UI improvements, resulting in improved user engagement and conversion rates. • Fluent in English and Spanish, with a deep understanding of global markets. How I can help your business: If you’re looking to grow your online presence, improve your conversion rates, or optimize your digital marketing strategy, let’s connect!

Experience

• Director of Growth Marketing · Revyrie2024-10-01 –
• E-Commerce & Digital Marketing Consultant · Meredith Peters2019-01-01 –
• Director of E-Commerce & Digital Marketing · GSTQ2023-01-01 – 2024-08-01

  Promoted to lead the digital arm of GSTQ, I oversaw the launch of a new e-commerce platform that generated $5M in gross sales within its first year. I revamped underperforming paid media channels, increasing ROAS from 0.5x to 2.5x while cutting spend by $80K/month. Working cross-functionally with internal teams and external agencies, I drove forward paid media, SEO, and email marketing strategies, and implemented audience segmentation initiatives that significantly improved retention and lifetime value.

• E-Commerce & Digital Marketing Manager · GSTQ2022-09-01 – 2023-01-01
• E-Commerce Site Manager · GSTQ2021-08-01 – 2022-09-01
• Manager, Global E-Commerce and Digital Marketing · AHAVA Dead Sea Laboratories2019-03-01 – 2019-10-01

  Brought on as a contract hire to lead a global digital strategy overhaul for AHAVA, working in close collaboration with the VP of Marketing for North America, the VP of Marketing for Germany, and the North American CEO. My role focused on aligning regional teams under a unified digital vision, reworking site architecture and user flows across markets, and driving measurable performance gains. During this period, we relaunched the multilingual global site, increased user engagement by 25%, boosted online sales by 20%, and reduced cart abandonment by 15%, laying the groundwork for stronger cross-functional digital collaboration and long-term growth.

• E-Commerce & Digital Marketing Manager · Mignonne Gavigan2017-01-01 – 2019-01-01
• E-Commerce Manager · TANYA TAYLOR2016-01-01 – 2017-01-01
• E-Commerce and Social Media Manager · Louise Paris2015-01-01 – 2016-01-01
• E-Commerce Assistant · OAK NYC2013-01-01 – 2015-01-01

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