Hukum Negi

About

Driven performance marketer with a proven track record of achieving 10X ROAS for D2C… Total Experience: 21 years and 9 months

Experience

• Head Of Digital (B2B & D2C) Demand Generation · Adcore Technologies01-01-2013

  ✓ Responsibility for planning and budgetary control of all digital marketing activities ✓ Knowledge and experience of SEO, Analytics, Social Marketing, Marketing Automation and CRM and an understanding of the technologies and tools available to support today's martech landscape ✓ Manage Social Media Marketing Campaigns and day-to-day activities ✓ Administrate the creation and publishing of relevant content topics to reach the company's target customers. ✓ Cultivation of leads and sales ✓ Develop and expand community and/or influencer outreach efforts. ✓ Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. ✓ Proven experience executing successful digital marketing strategies to rapidly grow businesses. Managing campaign on advertising for many web portals' delivering best possible conversion and traffic solution to web portals ✓ Development/Optimization of new SEO projects. ✓ Managing a team for SEO including design and maintenance of websites, link building, online advertising, content optimization, keyword research, and search engine placement. ✓ Work closely with development team/content team for implementation of SEO changes on the website(s). ✓ SEO recruitment/training for SEO onpage/link building team ✓ Analyze search engine behaviors, news and strategies and report key developments to team members. ✓ Define and implement a SEM Strategy to meet clients business needs. ✓ Serve as the SEM Subject Matter Expert and SEM Strategist to the clients. ✓ Responsibility for hands on interaction within social media sites such as facebook, twitter etc ✓ Responsibility for hands on interaction with off-site social properties - other people blogs, other company facebook fan pages, forums etc ✓ Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered ✓ Developing Wordpress/Shopify/Woocommerce

• AVP - Delivery And Success · Digital Upshot06-01-2022 – 09-01-2023

  - Analyzing project requirements and preparing budgets and schedules. - Developing detailed designs, plans, and monitoring progress as well as writing up reports. - Liaising with relevant teams, clients, and managers for the duration of the project. - Conducting research on market trends and how to use social media for advertising. - Establishing good relationships with clients and other professionals. - Aligning digital marketing strategies with overall business goals. - Keeping abreast of all developments in digital marketing.

• AVP - Internet Marketing · AKS Interactive Solutions Pvt Ltd09-01-2012 – 12-01-2012

  - Define SEO targets and strategy for clients - Execute SEO strategy, including keywords research, on page and off page optimization - Track, optimize and report on SEO performance to Explore’s clients - Manage and create online PPC campaigns for clients. - Track, optimize and report on PPC campaigns performance to Explore’s clients - Manage Facebook, Linkedin and Twitter Profiles to create an overall social media strategy. - Social media profile optimization, social media advertising campaigns and social media events to create SEO and marketing opportunities for the company. - Department: Marketing • Level: President/Vice President

• Director - Search Marketing (SEO, SEM, SMO, SMM, Digital Marketing, Mobile SEO) · D2S Technologies11-01-2010 – 09-01-2012

  - Account management: understanding client requirements, translating them into Internet marketing strategies, building client relationships etc. - Managing a team of SEO/SEM/SMO/Digital Marketing and delivering results through them. - Interacting with clients, Analysis & Implementation of new SEO techniques, Link building, SMO, Blogging. - Developing effective SEO/SEM/SMO/Mobile SEO strategies to improve web traffic for various client websites. - Monitor, track and report website performance and recommend strategies. - Working in a target based environment - Delivery Targets & New Business Targets - Devising SEO and PPC strategies for all clients - Convey strategies to SEO Team Leader - Work allocation to all SEO teams - Weekly reports to clients - Monitoring day to day work of all SEO teams - Co-ordination and interaction with other team members: HR, Business Development managers etc - Responsible for revenues and profitability of the SEO/SMO division. - Generate new business and responsible for sales - Work out team structure and convey any hiring needs to HR. - Training SEO/SEM/SMO teams in various aspects of SEO and Digital Marketing - Boost team morale, address team grievances Department: Marketing • Level: Director

• Manager - Internet Marketing · Integral Fusion12-01-2009 – 11-01-2010

  - Led the development, web strategy, and delivery of internet marketing programs - Managed web development team including performance reviews, compensation, and career planning - Developed and execute marketing campaigns to increase the acquisition and conversion of site visitors - Responsible for developing and maintaining search engine marketing (SEM) and lead generation programs - Decreased SEM cost per lead by 40% within 6 months while increasing leads and opportunity pipeline - Developed and manage customer/prospect communications including e-mails, seminars, and direct mail - Responsible for search engine optimization (SEO) and web analytics across all web properties conducted analysis to determine the best way to buy traffic for rd.com so that the PPC campaign would pay for itself from the additional ad revenue earned from CPM advertising Department: Marketing • Level: Manager

• Head - Internet Marketing · Magnon Solutions Pvt. Ltd.01-01-2005 – 12-01-2009

  - Use ethical and cutting edge SEO strategies to maximize search engine visibility for high profile clients. - SEM/Pay per click: Managing Pay per click / Paid search marketing strategies. - Work closely with clients and colleagues to develop tailored SEO and search marketing strategies. - Conduct keyword research and develop effective short and long tail keyword strategies. - Carry out extensive site-wide analysis to identify and resolve SEO issues. - Social Media Optimization & Bookmarking help increase client’s website prominence within topical web / social media communities. - Email marketing - Work alongside the Paid Search team to integrate natural search with paid search, analyze campaign performance. - Tracking search engine ranking results and drafting daily or weekly report. - Modification of web page contents to make them search engine friendly as well as visitor friendly. - Manage Domain and Web server architecture (Domain Booking, Hosting, Re-direction) - RSS Feeds - Web Analytics (Google Analytics, Hitslink, statcounter, Radar) Department: Marketing • Level: Head

• SEO, Link Builder · Weblink India Pvt. Ltd.07-01-2004 – 06-01-2005

  Weblink India Provides web site hosting, development site web, web application development, ecommerce hosting, e-business, domain registration, site submission web, search engine promotion, domain registration, business to business ecommerce, ecommerce web site development. Department: Marketing • Level: Specialist

• Performance Marketing · Modi Mundipharma Pvt Ltd02-01-2024

  Performance Marketing Leader with 20+ years of experience driving profitable growth for leading D2C and eCommerce brands across Beauty, FMCG, Consumer Electronics, Home Appliances, and Lifestyle sectors. Proven expertise in scaling revenue through data-driven digital marketing strategies across Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, SEO, CRO, Email Marketing, and Marketing Automation. Successfully delivered 10x–40x Return on Ad Spend (ROAS) by building high-performing full-funnel acquisition strategies for global and national brands including Revlon, Tupperware, and IONMAX. Experienced in managing multi-million marketing budgets while maximizing revenue, customer acquisition, and lifetime value through continuous optimization. Specialized in Performance Marketing, eCommerce Growth, Customer Journey Optimization, AI-powered Campaign Management, Attribution Modeling, Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), Google Tag Manager (GTM), Merchant Center, Shopify, Magento, and WooCommerce. Strong analytical mindset with a track record of reducing Customer Acquisition Cost (CAC), increasing Average Order Value (AOV), improving conversion rates, and scaling revenue through Performance Max, Search, Shopping, Meta Advantage+, Dynamic Product Ads, and remarketing strategies. Core Expertise: Performance Marketing Strategy Google Ads (Search, Shopping, Performance Max, Display & YouTube) Meta Ads (Facebook & Instagram) Amazon & Marketplace Advertising Conversion Rate Optimization (CRO) SEO & Organic Growth Google Analytics 4 (GA4) & Google Tag Manager (GTM) AI-Driven Marketing & Marketing Automation Customer Acquisition & Retention Budget Planning & ROAS Optimization Shopify, Magento & WooCommerce D2C eCommerce Growth Strategy Recognized for building scalable digital growth engines that consistently deliver measurable business outcomes, sustainable profitability, and exceptional ROAS across competitive eCommerce markets.

Education

• Indira Gandhi National Open University (IGNOU)BCA, Computer Application Design
• JICBCA, IT

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