Deepanshu Udhwani

About

Engineer-turned-marketer with 5+ years building and scaling growth systems from zero. Grew 30DaysCoding to 80,000+ students across 15 countries with no external funding, managing paid acquisition, email automation, content strategy, community growth, and sales end-to-end. Currently building Tools4Skool, a Chrome extension automating member lifecycle for Skool community owners. Expert in AI-driven marketing automation, programmatic SEO, Meta Ads, and full-funnel content systems, with an engineering background from Alibaba Cloud and MakeMyTrip (GOIBIBO) that informs a systems approach to marketing.

Experience

• Founder and Marketing Lead · Tools4Skool02-01-2026

  • Built and marketed a Chrome extension from zero to 500+ active Skool community owners, with no paid ads. • Designed the full GTM strategy: cold outreach on X, LinkedIn, and Instagram; YouTube content funnel; programmatic SEO on tools4skool.com. • Created multi-platform content calendar including Reels, carousels, and long-form posts targeting community owners globally. • Built automated onboarding flows, win-back DM sequences, and member lifecycle triggers inside the product to reduce churn for customers. • Managed all copywriting, positioning, and social proof collection independently.

• Co-Founder — Product, Marketing, and Growth · 30DaysCoding05-01-2023

  • Scaled an edtech platform to 80,000+ students across 15 countries with zero external funding. • Ran profitable paid acquisition across Meta Ads and Google Ads; built and optimized creatives, audiences, and landing pages end-to-end. • Designed and implemented email automation systems covering welcome sequences, engagement drips, and churn-save campaigns. • Built the entire content engine: scripted and produced video content, managed social channels, and created reusable content repurposing workflows. • Analyzed 17 competitor edtech ad creatives from the Meta Ads Library to reverse-engineer high-performing formats and reduce creative testing costs. • Managed WhatsApp-based community support and upsell funnels, improving retention and repeat purchase rate.

• Software Engineer — SEO Backend · MakeMyTrip (GOIBIBO)06-01-2021 – 07-01-2023

  • Developed and maintained the SEO backend infrastructure for GOIBIBO Rails, directly impacting organic traffic at scale. • Built automation scripts for asynchronous data validation and scraping that increased throughput 4x — the same systems thinking now applied to marketing automation. • Collaborated cross-functionally with product and growth teams on feature launches affecting 100,000+ concurrent users. • Awarded Super Starter of the Year (2021) and won the Inter-Team Product Hackathon (2022).

• Open-Source Software Engineer Intern · Alibaba Cloud (Alibaba Summer of Code)07-01-2020 – 09-01-2020

  • Selected as one of 29 engineers worldwide for Alibaba’s competitive open-source program. • Delivered full project milestones while managing 20-30 hours per week alongside a full-time degree — demonstrating the execution capacity used in all marketing work since.

Education

• Thapar School of ManagementMBA, Management Information Systems and Marketing
• Thapar Institute of Engineering and TechnologyB.E., Computer Science

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