Denean Morris
I help 6–7 figure health & wellness businesses grow revenue without new leads or new offers | Retention Strategy | Revenue Optimization | Profit Growth | Business Scalability | Lifetime Value (LTV) | Growth Strategy
8 yrs experience · <10 hrs/week
About
I help 6–7 figure health and wellness businesses increase revenue by uncovering hidden operational bottlenecks and streamlining systems for scalable growth. As a Certified Growth Consultant and founder of DAM Consulting Services, I specialize in helping established clinics and wellness practices grow by optimizing what already works. Many of our clients have strong demand, but they’re losing revenue, time, and energy to inefficiencies they can’t always see. Through a custom strategy and implementation support, we help business owners maximize capacity, improve retention, and unlock revenue already sitting in their operations. Uncover hidden operational bottlenecks Streamline systems for growth Build a scalable business without chaos or burnout With over 7 years of experience in business operations and a Master’s in Management, I’ve helped businesses double revenue, strengthen their backend operations, and scale sustainably—with clarity, not complexity. If you’re ready to turn your existing systems into a growth engine, let’s talk. The revenue you’re looking for might already be in your business. Visit my website to book a call with me!
Experience
- Founder · DAM Consulting Services2021-07-01 –
I help 6–7 figure health and wellness businesses increase revenue and grow profitability. As the founder of DAM Consulting Services, I work directly with CEOs and founders of med spas, therapy practices, wellness clinics, fitness studios, salons, etc to transform operational chaos into profitable, scalable systems. I work with clients who are making money, but struggling to keep it. They're dealing with team burnout, low client retention, operational leaks, and inconsistent systems that are holding back their next stage of growth. Client Wins Include: - 2x revenue in 12 months for a group practice - 70% increase in bookings through calendar optimization - Reporting frameworks that drive better decision-making See more on my website for case studies.
- Operations Manager · The Perinatal Collective2022-03-01 – 2025-02-01
- Increased revenue by more than 100% within the first year by increasing therapist representation across Canada. - Increased therapist representation across Canada by 50% in 3 months, resulting in over 70% increase in clients and appointments within the first year. - Advised founder and co-owner on optimizing clinic operations by identifying inefficiencies, process mapping & documentation, and implementing structure across the team to improve efficiency. - Identified KPI’s and implemented metrics tracking to provide insights on strategic business decisions related to sales and client retention.
- Business Operations Specialist · BMO2022-07-01 – 2023-09-01
- Streamlined the intern onboarding process for 50 interns annually by collaborating with HR, Recruitment, IT, and Program Managers, reducing onboarding time and ensuring seamless integration. - Managed and completed 500+ CIP applications and renewals annually, ensuring compliance with corporate financial lending limits with an on-time completion and no errors or revisions. - Designed and implemented an email management workflow, increasing task efficiency and reducing response times from four days to next-day resolution, enhancing team productivity. - Reduced onboarding time by 50% by leading cross-functional collaborations with senior management for onboarding, identifying and implementing process improvements that optimized business operations and enhanced departmental efficiency.
- Logistics Coordinator, National Logistics · BMO2021-07-01 – 2022-07-01
- Reviewed contractor invoices and completed reconciliations and investigations. - Onboarded Canadian and US contractors; ensuring completion of correct tax forms and registration of insurance benefits. - Managed the contractor lifecycle. - Designed and implemented onboarding tracking system to enhance efficiency and improve stakeholder reporting. - Collaborated with internal and external department stakeholders to improve efficiency of the onboarding process. - Provided insights to senior management to optimize training and development strategies. - Developed comprehensive training materials and facilitated the growth of new team members. Provided coaching and training to team members and stakeholders. - Alternative Company Security Officer (ACSO) - Responsible for processing all security clearances for contractors and trained other ACSOs.
- Onboarding Team Lead · Tundra Technical Solutions2019-06-01 – 2021-05-01
- Designed and implemented onboarding tracking system to improve accuracy of reporting, eliminating misses and errors during the onboarding process. - Decreased training time by 50% by developing comprehensive internal training materials and facilitating team growth, and improving new hire onboarding efficiency. - Developed comprehensive training materials and facilitated the growth of new team members. - Processed E-verify checks and reviewed tax forms for US contractors to reduce compliance issues. - Served as an Alternative Company Security Officer (ACSO), processing security clearances for contractors and training new ACSOs, streamlining clearance approvals and ensuring regulatory compliance avoiding delaying in clearance processing.
- Onboarding Specialist · Tundra Technical Solutions2018-01-01 – 2019-05-01
• Managed relationships with various stakeholders • Asset Management • Onboard at least 12 new contractors a week and processing 30-40 extension requests per month • Create and issue employment contracts to contractors and mitigate negotiations
- Receptionist/Administrative Assistant · Robert Half2017-11-01 – 2017-12-01
• Working with global insurance company, in high level corporate environment • Performing time-sensitive tasks to support the CEO’s office, Technical Accounting Department, CFO’s office, and Human Resources Department • Reporting to the EA to the CEO, assisting with administrative tasks and other tasks as needed as well as receptionist duties
- International Exchange and Programs Assistant · Schulich School of Business - York University2017-08-01 – 2017-09-01
• Coordinated dates, activities, and scheduling in order to create a new short-term exchange study program • Researched various components of the program and created a functional budget to evaluate profit/loss and breakeven point
- Research Assistant · Schulich School of Business - York University2017-03-01 – 2017-08-01
• Categorized articles and information in databases to improve efficiency • Review papers to overlook references for submission to publishing entities
- Brand Ambassador · Proof Experiences2015-04-01 – 2017-07-01
• Explained key messaging to target consumers to increase brand awareness of clients like Ferrero Rocher and Bioré Skin Care • Provided excellent customer service while partaking in campaigns to increase brand awareness
Education
- Schulich School of Business - York UniversityMaster's degree, Management
- York UniversityHonours Bachelor of Arts (B.A.), Sociology
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