Dheandra Jack

About

I’m a strategic leader in social media with over seven years of experience driving audience engagement and brand loyalty through data-driven insights. As Director of Social Media and Brand Engagement at Matador Network, I grew our audience from 3M to 15M+ followers, achieving 1B+ video views in 2023 and adding 250K new email subscribers to our list in under 2 years. My work at Dunkin’ and TripAdvisor expanded my influencer marketing, branding, and social media marketing expertise. I have a strong track record in crafting content strategy, generating community engagement, and managing cross-functional collaboration projects. I’m passionate about leading teams and creating impactful campaigns and social media experiences.

Experience

• Director of Social Media + Brand Engagement · Matador Network11-01-2020

  Led development and optimization of a multi-channel digital marketing strategy across platforms, directly aligning initiatives with broader organizational goals Direct a team of remote specialists managing brand social media channels with a collective following of 15M+, ensuring consistent brand messaging and community engagement Spearheaded an email marketing initiative that acquired 250,000+ new email subscribers within two years, increasing retention and reach through segmentation and A/B testing Directed the strategy to achieve 1B+ vertical social media video views in 2023 across all platforms, significantly enhancing brand visibility and engagement Grew social media following from under 3M to 15M+, focusing on scalable content and performance-driven strategies Partnered with editorial and creative teams to align campaigns with brand objectives, leveraging analytics to inform strategy and increase engagement Managed budget allocation and reporting for social media and content projects, ensuring efficient use of resources and alignment with KPIs

• Freelance · Freelance11-01-2019 – 01-01-2021

  Consulted with diverse clientele, including educational institutions, financial institutions, and lifestyle brands, to develop tailored social media strategies to increase brand awareness, social media followings, and audience engagement Designed content plans and detailed calendars optimized for each platform, driving consistent growth and audience engagement Created visual assets using Canva and developed penetrative social media copy that reinforced brand messaging

• Assistant Manager, Advertising · Dunkin' Brands07-01-2019 – 11-01-2019

  Contributed to national marketing strategies, focusing on social media and influencer marketing to drive brand engagement and sales Contributed to the planning and execution of the 2019 Dunkin’ holiday campaign, including successfully launching a viral holiday merchandise shop Coordinated with agency partners to craft and execute social media assets, aligning with brand standards and campaign objectives for Dunkin’s holiday campaign Utilized Sprinklr and Meltwater to track campaign effectiveness, delivering insights and comprehensive post-campaign reports Led influencer initiatives from recruitment to campaign execution, amplifying reach and engagement across digital channels Crafted relevant social media content strategy for the DD Perks Program, including shooting content, copywriting, and email marketing efforts Engaged with an online community of 18M+ Dunkin’ consumers

• Social Media Coordinator · TripAdvisor04-01-2018 – 07-01-2019

  Orchestrated influencer outreach and managed influencer-led campaigns, recruiting and activating over 1.5k influencers for various projects Actively managed and engaged with an audience of 10M+ on global social media channels Increased brand engagement by 119% on Instagram and Facebook through a User-Generated Content (UGC) series, enhancing visibility and driving user interaction Partnered with marketing and brand teams to execute collaborations with key brands (e.g., NYC Go, Refinery29), boosting brand presence in high-visibility initiatives

• Account Coordinator · Influence Central09-01-2017 – 01-01-2018

  Recruited and managed over 3,000 influencers for 100+ client campaigns, ensuring campaigns met timelines and objectives Developed client wrap-up reports summarizing KPIs, successes, and areas for optimization, guiding future strategy refinement

Education

• Boston UniversityBachelor's Degree, Psychology, Sociology
• Emerson CollegeMaster's Degree, Global Marketing Communications & Advertising

Similar talent on Pangea

Ginger H.Social Media & Brand Strategist | Proven Track Record in Driving Engagement & GrowthThe Colony, TXBriana P.Growth-Obsessed Social Media Strategist for Beauty, Wellness, & Lifestyle BrandsMiami, FLAmelia P.Data-Driven Marketing Leader | Transforming Brands Through Social Media | Proven Track Record of Increasing Revenue and EngagementHouston, TXShannon D.Storyteller, Brand Builder, Hard To ReplaceSacramento, CA