Eamon Ida

About

Product marketing expert with extensive experience in B2B SaaS marketing, specializing in AI, Platform, ERP, BI/Analytics, and Supply Chain solutions. Formerly with SAP and Infor, I have a proven track record in developing and delivering on global and regional marketing strategies, product launches, and customer acquisition campaigns. I have experience working with senior leaders, including C-suite executives, and building high-performing marketing teams.

Experience

• Product Marketing Consultant & Educator · Ida Marketing Consulting LLC2025-03-01 –
• Head of Solution Marketing for Platform & AI · Infor2023-12-01 – 2025-01-01

  Responsible for scoping, building and hiring the solution marketing team for Infor Platform and AI solutions from scratch resulting in four FTEs focused on Platform and AI solutions. Defined portfolio and product level messaging, led Tier 1 product launches for AI and Platform Solutions. Led sales education of AI solutions, messaging and offerings. Oversaw and presented keynote demos and announcements of Tier 1 launches. AI Expertise: I led AI solution marketing at Infor. This included predictive, prescriptive and generative AI solutions both stand-alone offerings and embedded AI capabilities. Launched generative AI chatbot and generative AI features across industry focused cloud ERPs. Led market research gathering across AI competitors. Led development of branding, messaging and positioning of AI solutions including how to position them at the corporate portfolio level.

• Head of Product Marketing, SAP Business Network · SAP2019-03-01 – 2023-12-01

  Led the Product Marketing team responsible for the SAP Business Network solution portfolio spanning across Finance, Procurement, Supply Chain, Logistics and Asset Management LoBs. Responsible for the development and delivery of the solution marketing strategy for the product portfolio, delivering business updates directly to the SAP Executive Board. Determined resource and people investments and influenced product investment decisions based on business objectives defined in coordination with Sales and Engineering. Delivered external thought leadership through Tier 1 events, analyst briefings, blogs and customer presentations. Responsible for the prioritization of target audiences and industries for use in global and regional marketing campaigns. Responsible for team performance, development, budget, hiring, and compensation. Led the launch of a harmonized solution portfolio and rebranding across three separate LoB products.

• Senior Solutions Marketing Manager, SAP Ariba · SAP2017-11-01 – 2019-03-01

  Led an integrated marketing team responsible for product marketing, campaigns, customer marketing, services marketing, events and co-marketing for a €500M+ solution portfolio. Directly responsible for the integrated marketing plan of the solution portfolio including product launches, event activation, sales enablement and campaign execution. Ensured alignment across strategy, resources and KPIs with sales, engineering, and marketing. Managed team performance, budget, hiring, compensation, and training. Led solution launches, customer adoption programs and a global solution pricing change to over 3M customers. Led solution marketing for SAP Ariba Network focused on driving scaled adoption of B2B professionals responsible for eCommerce and eProcurement. Drove the introduction, scoping, and delivery of services marketing for the SAP Ariba business.

• Global Product Marketing Manager, SAP Analytics · SAP2014-08-01 – 2017-11-01

  Developed product marketing messaging, content and thought leadership, targeting IT, SMB and industry audiences with both cloud and on-premise analytics solutions. Recognized as a high potential employee by exceeding performance goals and demonstrating leadership potential; Built the strategy and oversaw the execution of industry marketing plans. Built best-in-class digital marketing resources and solution content for sales and marketing teams. Conducted Tier 1 and Tier 2 analyst briefings targeting the SMB market. Increased reach, engagement, and audience acquisition through thought leadership content, Tier 1 event activations - owned and third-party, and sales tool development. Managed stakeholders of cross-functional teams and executive leadership to ensure that SAP analytics solutions and respective product launch assets were utilized in strategic programs, both globally and regionally.

• Marketing Consultant · IDA Creative2009-01-01 – 2015-01-01
• Marketing & Communications Manager · LIQUID Creations Inc.2014-04-01 – 2014-08-01
• Marketing Specialist, Marketing & Creative Services · Central 1 Credit Union2012-09-01 – 2014-04-01
• Marketing Specialist, Business Intelligence Solution Marketing · SAP2012-01-01 – 2012-08-01
• Business Faculty Teaching Assistant · Beedie School of Business at SFU2010-09-01 – 2012-01-01

Education

• Beedie School of Business at Simon Fraser UniversityBachelor of Business Administration (BBA), Marketing & Cooperative Education

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