Ebele O.

About

With over a decade of experience in product management and strategy, I’ve led the development and launch of innovative products that drive user engagement and business growth. Skilled in shaping product visions, defining roadmaps, and leveraging market insights to inform decision-making. Recognized for blending data-driven insights with creative problem-solving to deliver impactful, scalable products. I hold a Bachelor of Science in Computer Engineering from Texas A&M University and am currently wrapping up my MBA at Emory University's Goizueta Business School.

Experience

• Product Lead · Transfix03-01-2023

  - Partnered with executive team to design and launch a new suite of products for freight management (user journeys and workflows, data storage, pricing strategies, acceptance eligibility rules, etc.). Increased profit margins by 25% and operational efficiency by 35%. - Identified inefficiencies and created scalable frameworks for cross-functional collaboration. For example, standardized roadmap planning, OKR and project delivery processes. Increased alignment and successful execution of company-wide initiatives by 30%.

• Senior Product Manager · ADP01-01-2020 – 04-01-2022

  - Gained executive buy-in and led the launch of a self-service partner integration platform that transformed the company's marketplace ecosystem. This 0-to-1 initiative drove a significant increase in partner growth, and reduced integration time by 65%. - Streamlined product development processes to improve team collaboration and remove delivery roadblocks. This built trust among teams, reduced friction, and accelerated time to market for new features/products. - Managed a marketplace checkout redesign with internal teams and external vendors to reduce abandoned carts and improve user experience. Resulted in a 30% increase in ecommerce revenue. - Created internal documentation and decision frameworks to improve leadership transparency and accountability around roadmap tradeoffs.

• Senior Product Manager · Calendly06-01-2017 – 12-01-2019

  - Built and launched Calendly’s first mobile app from scratch by advocating for and securing exec buy-in for mobile investment. Presented analyses and revenue projections to demonstrate ecosystem growth opportunities. - Hired and led brand-new team from concept to launch, defined the vision, strategy, and roadmap to drive a 30% increase in user retention and substantial revenue growth. - Led international growth initiatives across multiple markets. Grew new user acquisition rates by 40%.

• Product Manager · BigCommerce10-01-2015 – 06-01-2017

  - Led a full cross-functional rebrand and onboarding redesign effort, partnering with leadership, marketing, and technology teams. The outcome was a 35% increase in new subscriptions and user retention. - Managed a major CMS migration that cut page launch times by 50%, allowing teams to operate more autonomously and deliver updates faster.

Education

• Emory University - Goizueta Business SchoolExecutive MBA
• Texas A&M UniversityBachelor of Science - BS, Computer Engineering

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