Emily Friedlander

About

For 13+ years, I found growth opportunities for startups, large companies, and in between. I’ve led cross-functional teams, launched zero-to-one features and growth initiatives, and found traction in legacy and highly regulated markets. My work spans the entire SDLC - from ideation to go-to-market. I bring adaptability, speed, and a bias for action. What's Next? I’m excited by opportunities to solve complex, real-world problems. I'm seeking a startup or scale-up where I can grow my data/experimentation skills, leadership skills, and financial acumen. I believe in empowered dev teams. Collaboration is rooted in shared ownership and trust, not micromanaged tickets. User Acquisition: Scaled a startup from 50 to 120K in less than one year through strategic product and marketing initiatives. Revenue Growth: Delivered $300K+ in new revenue through the integration of a consumer financing platform in 60 days. Product-Led Growth: Led feature redesign that eliminated 400+ developer hours/year and supported upsells worth hundreds of dollars per user/month. Experimentation: Increased payment volume by 2–12% through experimentation and insight-driven changes to payment features. Cross-Functional Leadership: Successfully led a company-wide digital transformation in three months in a highly regulated industry. Experience with in-house, agency, and offshore dev teams. User Empathy: My background in legacy and regulated industries has given me a deep sensitivity to user pain points, especially when stakes are high and workflows are rigid. Driving End-to-End Product Strategy Proven track record of leading the software development lifecycle—from ideation through GTM. Executing High-Impact Experiments Created and tested experiments that improved feature adoption. Created lead generation testing programs from scratch. Data-Driven Decision-Making Unified siloed data, guided product pivots with analytics, and streamlined feedback loops to unlock high-growth opportunities and revive legacy software. Volunteering Mentor with Emory’s Start:ME program, helping women and minority businesses. Driver with Open Hands, delivering medically tailored meals to underserved individuals. Always Learning Evening MBA student focusing on strategy and leadership. Industries: SaaS, Startups, Renewable Energy, Retail Energy, Construction, Home Services, Insurance, Immigration, Legal

Experience

• Product Manager · EverCommerceJuly 2023 – Present

  Leading growth initiatives, improving product features, and managing offshore dev teams. Achieved significant growth in user acquisition and revenue.

• Product Manager · Envoy GlobalSeptember 2022 – May 2023

  Led global product adoption, redesigned features, and managed a team of developers and QA to enhance product capabilities and customer satisfaction.

• Associate Product Manager, Data and Integrations · HighwingAugust 2021 – July 2022

  Consulted on product integrations, managed development teams, and improved product adoption through strategic partnerships.

• Product Growth Lead – HCSS Safety · Heavy Construction System SpecialistsApril 2020 – July 2021

  Led cross-functional growth initiatives, optimized sales and marketing efforts, and created dashboards for product analytics.

• Digital Product and Marketing Manager · Sunnova Energy InternationalJune 2018 – April 2020

  Contributed to web growth, managed product launches, and coordinated digital advertising campaigns.

• Product Growth and Digital Marketing Consultant · Independent ContractorJuly 2015 – November 2017

  Created SEO experiments, optimized client ads, and managed website content for multiple clients.

• Product Analyst and Digital Marketing Specialist · Desti (Acquired by HERE, a Nokia Company)January 2013 – June 2015

  Developed product strategies, executed marketing campaigns, and identified product pivot opportunities.

Education

• Emory University - Goizueta Business SchoolMaster of Business Administration - MBA, Strategy and Leadership
• American University - Kogod School of BusinessBSBA, Marketing

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