Ekekela Novero
Senior Product Designer | AI Innovator
7 yrs experience · <10 hrs/week
About
With a Bachelor of Arts in Broadcasting and Electronic Communication Arts from San Francisco State University, I have built a robust career in product design and digital engagement. My journey began at Square, where I served as an Operational Specialist and later as a Digital Engagement Specialist, honing my skills in customer interaction and operational efficiency. As a Product Designer for Square's Seller Community, I led a transformative redesign, fostering connections among business owners. At GlossGenius, I was a founding designer, instrumental in developing key functionalities and a design system. Currently, as a Senior Product Designer at Brightflow AI, I contribute to the creation of AI-driven products, enhancing user experience through collaboration with cross-functional teams. My expertise lies in user-centered design, strategic vision, and innovative problem-solving, consistently delivering impactful solutions across diverse platforms.
Experience
- Senior Product Designer · Brightflow AI12-01-2023 – 03-01-2024
As a Senior Product Designer at Brightflow AI, I contributed to the design and development of innovative AI-driven products, collaborating with cross-functional teams to enhance user experience and product functionality.
- Senior Product Designer · GlossGenius06-01-2022 – 08-01-2023
As a founding designer at GlossGenius, I led product design for multiple product teams, creating essential functionalities like Split Payments, Instant Payouts, 2FA, and more. I helped to establish the vision and strategy for the Product Design organization including the active development of a design system. Working closely with cross-functional teams, I collaborated on wireframes, prototypes, and high-fidelity designs. Through user research and data analysis, I guided design decisions, secured stakeholder alignment, and provided valuable design feedback on various projects.
- Product Designer, Seller Community · Square05-01-2018 – 05-01-2022
As the sole Product Designer on the Seller Community team, my primary focus was to foster organic connections among business owners using Square through the Seller Community platform. Recognizing the outdated nature of the existing product, I spearheaded a complete redesign, transforming the user experience and introducing innovative features. Collaborating closely with the Beta team, I introduced the Beta Community—an innovative space for sellers to submit feature requests and test new features, empowering them to actively shape the product's future. Additionally, I implemented group hubs, enabling sellers with similar interests to connect and collaborate within specialized communities. Through these efforts, we were able to successfully revitalize the Seller Community, allowing business owners to network, share insights, and thrive together.
- Digital Engagement Specialist · Square06-01-2017 – 01-01-2019
In my role as a Digital Engagement Specialist at Square, I was responsible for ensuring clear, accurate, and empathetic responses to seller questions and issues across platforms like Twitter, Facebook, App Store/Play Store reviews, and the Seller Community. I proactively monitored trending topics to identify potential bugs, outages, or complaints from verified accounts. During major service disruptions, I played a key role in managing customer responses on social channels and collaborated with the team to develop scalable messaging for the status page, ensuring effective communication with users.
- Operational Specialist (Caviar) · Square04-01-2015 – 07-01-2017
During my tenure as an Operational Specialist at Caviar, my primary responsibility was to monitor live orders and proactively intervene when necessary to ensure a seamless experience for couriers, diners, and restaurants. I consistently made data-based recommendations to enhance the efficiency and effectiveness of our monitoring and order intervention capabilities. Additionally, I took the initiative to drive high-impact projects, continuously seeking opportunities to improve Caviar's live operations and deliver an exceptional service to our stakeholders.
Education
- San Francisco State UniversityBachelor of Arts - BA, Broadcasting and Electronic Communication Arts
- Sacred Heart Cathedral Preparatory
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