Elise Schimke

About

Digital strategist with 5+ years of experience helping organizations reach their audiences when and where it matters most. Currently specializing in science and education communications.

Experience

• Social Media Strategist · Field Museum of Natural History09-20-2021

  Manages science storytelling on the museum’s main platforms (Facebook, Twitter, and Instagram), which have a collective following of 493,000. Coordinates community management efforts; responses to users increased 45% over 11 months. Manages organic content boost strategy for Meta; ad results from these campaigns increased 567% and reached 45% more people over 11 months. Directed a six-month shift to a video-first strategy on Instagram that has contributed to a 75% increase in engagement and 13% increase in followers.

• Digital Media Strategist · Chicago Public Schools02-03-2020 – 09-01-2021

  Directed and executed social media strategy, content creation, and community management for the third-largest school district in the United States and its CEO, Dr. Janice K. Jackson. Grew the district’s platforms (Facebook, Twitter, and Instagram) 18% YoY to a collective 200,000 followers. Edited and approved all print and digital collateral related to COVID-19 informational campaigns produced by the Marketing Department, including the re-launch of the district’s B2S microsite. Wrote and edited monthly email newsletter, which was distributed to more than 120,000 families.

Education

• Northwestern UniversityGraduate Degree, Journalism
• University of Wisconsin-MadisonBachelor's Degree, History

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