Ella Padilla Mitchell

About

I'm a bilingual (English/Spanish) social media director and content strategist with 9+ years of experience building audiences that actually convert. I grew a medspa's Instagram and TikTok to 1.5 million combined followers, built my own food and lifestyle brand Eatin With Ella to 130,000 TikTok followers from scratch, and produced a viral video for Dang Fine Rentals that crossed 1 million views, growing their social by 10,000 followers in under two months. I've worked across wellness, lifestyle, hospitality, SaaS, and entertainment, including helping launch actress Drea De Matteo's Gangster Goddess wine brand and a Bar Pita opening in Mexico City that landed on Shark Tank Mexico. I secured a Mind Pump Media partnership that 3x'd a wellness startup's user count in two months. Currently serving as Director of Marketing at Dang Fine Rentals (remote). Relocating to NYC in July 2026. Available for remote or NYC hybrid projects in social strategy, content marketing, and brand growth.

Experience

• Marketing Coordinator · Repta Plastic Surgery08-01-2024

  Increased Instagram engagement by 15% in 3 months. Launched Referral Program that attracted 10% more new clients.

• Director of Marketing · Dang Fine Rentals & Designs07-01-2023

  Serve as Director of Marketing for a vacation rental brand, owning all content strategy and social media. Produced a viral video that crossed 1 million views and grew the company's social following by 10,000 in under two months. Led campaigns spanning TikTok, Instagram, and Pinterest that drove measurable increases in lead generation and brand visibility.

• Growth Marketing · Upwork04-01-2021 – 07-01-2025

  Delivered social media strategy and content marketing for 12+ clients across real estate, business coaching, wellness, and lifestyle verticals. Managed organic growth, content calendars, and platform strategy for brands at various stages, consistently growing follower counts and engagement through audience-first content.

• Assistant/Social Media Manager · Drea De Matteo (Actress)08-01-2017 – 03-01-2020

  Supported the launch and growth of actress Drea De Matteo's Gangster Goddess wine brand and podcast. Managed social media strategy and content across platforms, growing the brand's following by 23% in the first year. Contributed to brand positioning, content creation, and audience development from the ground up.

• Marketing Director · Repta Plastic Surgery03-01-2024 – 02-01-2026

  Led all marketing for a plastic surgery practice, growing the brand's Instagram and TikTok to 1.5 million combined followers through organic content strategy and consistent brand voice. Managed social media, email campaigns, website content, and digital advertising end to end. Developed data-driven strategies that expanded the patient base while deepening engagement with the existing client community.

Education

• Louisiana State UniversityBachelor's degree, Journalism

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