Ellen P.

About

Hi, I’m Ellen (she/her), a digital marketing professional with expertise in social, brand, and product marketing. Currently, I work at a SaaS fin-tech start-up catered for bootstrapped founders creating social strategies that drive our business to success. I create stories that increase brand awareness and generate leads. Competencies: Figma, Miro, FigJam, Trello, Tableau, Adobe Creative Suite, Buffer, Notion, HootSuite, HubSpot, WordPress, Airtable, ClickUp, Asana, HTML, Canva, ZOHO, Sprinklr, Social Media Strategy, Content Creation, Campaign Execution, Social Media Governance, Community Management, Brand Strategy, Copywriting, Performance Reporting & Analytics, Email Marketing. Feel free to connect or email me with inquiries at ellensparkk@gmail.com. Recruiters, please ask to see my portfolio.

Experience

• Digital Content and Social Marketing Manager · Acquire.com2022-09-01 –

  Led social strategy for a 145K+ audience, managing a team of two to streamline content syndication, driving a 24% QoQ increase in content output. Generated $4.5M+ in cumulative revenue through high-impact organic social strategies, optimizing content formats, and converting audience engagement into sales. Increased brand authority by 241% YoY (13,948 mentions in ’24) by leveraging real-time trendspotting, audience listening, and community engagement. Generated 5.92M+ impressions YTD (+28% QoQ growth) by creating data-driven content and multimedia assets that expanded brand reach and improved retention. Designed 60+ high-converting graphics per month, driving a 38% YoY increase in lead generation. Led organic and paid social campaigns to strengthen brand loyalty, boost repeat engagement, and enhance customer retention—driving a 22% YoY revenue increase.

• Online Marketing Specialist · KIOXIA America, Inc.2020-08-01 – 2022-09-01

  Spearheaded B2B social media strategy across LinkedIn, Twitter, Instagram, and YouTube, aligning messaging with product launches and increasing social shares by 26%. Drove triple-digit follower growth (Instagram +142%, LinkedIn +31%, YouTube +102%) by optimizing editorial content strategy (60+ posts/month) and leveraging social insights. Increased team efficiency by 32% by integrating HubSpot, Twitter Insights, and Google Trends to enhance data-driven content decisions and KPI tracking. Optimized email marketing campaigns, leveraging ZOHO and HTML to execute promotions for webinars, product launches, and events, increasing website traffic by 16%.

• Microsoft Teams Campus Brand Manager · Riddle & Bloom2020-02-01 – 2020-06-01
• LaCroix Student Ambassador · Riddle & Bloom2019-09-01 – 2020-02-01
• Social Media Manager · Davis Women in Business2018-01-01 – 2020-02-01

  Grew Instagram (+216%) and Facebook (+200%) by designing 30+ data-driven posts per quarter using Adobe Creative Suite and Hootsuite. Led a team of 6, executing 4 event campaigns, increasing event attendance by 18%. Managed and engaged a 600+ member online community, boosting sign-up rates by 28%.

• SSD Product Marketing Intern · Samsung Semiconductor2019-06-01 – 2019-08-01

  Supported GTM strategies, providing market insights to product teams, leading to 3 product launches. Increased leads by 19% by analyzing competitor data and B2B engagement for product roadmaps. Boosted social media engagement by 12% through in-depth user and competitor research, leading to data-driven marketing optimizations.

• Growth Marketing Intern · JoyRun, Inc2017-12-01 – 2018-04-01

Education

• University of California, DavisBachelor of Arts - BA, Communications

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