Olivia McDonald

About

With a Bachelor of Business/Information Technology in Marketing and Information Systems from Queensland University of Technology, I have developed a robust career in marketing. I am currently contracting for Talentpath, managing the production of a talent magazine, which includes running talent interviews, writing copy, and overseeing a promotional campaign. Additionally, I freelance for various small travel businesses, creating engaging content for SEO and social media. Previously, I served as a Customer Campaign Manager at Flight Centre Travel Group, focusing on customer retention and growth strategies. Before that, I was a Customer Community Specialist at TechnologyOne, where I managed a community of over 10,000 professionals.

Experience

• Campaign Manager - Retain & Grow · Flight Centre Travel Group06-01-2022 – 03-01-2024

  My responsibilities of a Customer Campaign Manager included: - Managing customer retention & growth campaigns for Corporate Traveller - Design & implementation of an industry-first B2B loyalty program - Blog post creation - Above-the-line advertising - eNewsletter management - Video production project management - Digital magazine creation - Email funnels & automation - Social media management - Event & webinar management - Process mapping & improvement - Reporting & analytics

• Customer Community Specialist · TechnologyOne02-01-2020 – 06-01-2022

  My responsibilities as a Customer Community Specialist included: - Creating online posts, campaigns and communications - Salesforce automation & configuration - Facilitating collaboration between customers and the business - Initiatives to encourage self-service - Report on success via Google Analytics & Salesforce data - Designing and implementing a SuperUser program - AI search implementation & configuration -Newsletter creation

• Marketing Assistant · MLEA02-01-2019 – 12-01-2019

  Responsible for defining Marketing strategies, designing promotional collateral, curating and sharing LinkedIn content, promoting events, modifying website content and tracking analytics of all Marketing efforts.

• Notetaker · QUT (Queensland University of Technology)07-01-2017 – 11-01-2019

  This role involved providing detailed lecture and tutorial notes to assist students with disabilities.

• Content Creator · QUT Business School02-01-2019 – 06-01-2019

  Create and share content on the QUT Business School's social media platforms.

• Project Marketing Consultant · Talentpath06-01-2024

  Managing the production and promotion of Talentpath's annual Talent Guide, a high-value magazine featuring talent interviews, industry statistics and more.

• Blog Manager · The Blonde Abroad01-01-2024

  My role as a Blog Manager includes: - Updating outdated content for SEO - Writing SEO-optimized travel articles -Designing Pinterest pins - Scheduling social media posts - Managing affiliate marketing - Link building and keyword optimization

Education

• QUT (Queensland University of Technology)Bachelor of Business/Information Technology, Marketing and Information Systems
• Brisbane Girls Grammar School

Similar talent on Pangea

Emily B.Experienced creative project manager and storyteller who builds meaningful, multi-platform campaigns for brands.Revelstoke, BCMalissa T.Data-Driven Marketing and Growth ExpertGeelong VIC 3220, AustraliaTherence P.Brand & Content Marketing | Freelance | Global | Growth MarketingSydney NSW, AustraliaRiinu A.Social Media Marketing & UGC | Strategy, Content, and ExecutionLos Angeles, CA