Matthew Begay

About

I’m a marketing professional who enjoys building brands from the ground up by combining creative content with data-driven decisions. I’ve led digital campaigns and brand development for a cybersecurity startup, generating inbound leads and steady growth in website traffic. I focus on making complex topics easy to understand and turning marketing into measurable results.

Experience

• Co-Founder · Refine Cybersecurity2025-02-01 –

  - Built and executed full marketing strategy, defining brand identity, market segmentation, and positioning within a $200B+ industry - Led social and digital campaigns across Instagram, LinkedIn, email, and community outreach, supported by HubSpot for lead capture and tracking, generating 10+ inbound leads - Designed, launched, and optimized the company website and creative assets using Wix, Canva, and Adobe, improving engagement and driving 80+ monthly site visitors - Conducted competitive market research to inform partnerships and niche-market strategy, securing collaborations with public-sector organizations to expand reach and credibility

• Football Video Manager · The University of Texas at San Antonio2025-01-01 – 2025-06-01

  - Produced and delivered high-quality video content used for performance analysis and strategic decision-making across a 120+ coach and athlete roster - Collaborated with coaches, trainers, and IT staff to deliver time-sensitive media under strict deadlines, mirroring fast-paced content delivery - Utilized Catapult, GoPro, and professional camera systems to capture, organize, and analyze performance data - Supported media logistics and event coordination for home and away games, ensuring consistent content delivery at scale

• Kitchen Manager · Chipotle Mexican Grill2019-07-01 – 2022-12-01

  - Directed daily operations in a high-volume, customer-facing environment, ensuring consistent product quality and food safety standards - Managed inventory tracking and vendor ordering, optimizing supply chain efficiency and cost accuracy - Led and trained team of 3–5 employees, fostering teamwork and efficiency under fast-paced conditions - Exceeded sales goals by 8% for the southwest region, earning company recognition and performance-based compensation

Education

• The University of Texas at San AntonioBachelor of Business Administration - BBA, Marketing

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