Eve Marcussen

About

With a robust educational background and diverse professional experience, this individual is a seasoned consultant specializing in strategy and growth across various industries. Holding a Bachelor of Business Administration with a minor in Digital Media Studies from the University of Southern California, they further honed their skills with specialized courses at Northwestern University's Kellogg School of Management and Stanford Continuing Studies. Their career includes a pivotal role at PwC, where they led digital innovation programs and managed product development using Scrum Agile methodologies. As a Strategy & Growth Consultant at With Seven, they currently provide strategic services to luxury fashion, tech, and wellness companies. Previous roles include managing influencer partnerships at Aveda and developing product strategies at Stylitics. This professional's expertise spans business development, marketing, and branding, making them a valuable asset in driving business success.

Experience

• Strategy & Growth Consultant · With Seven10-01-2023

  Working with luxury fashion, tech, health and wellness, beauty, hospitality, and automobile companies to provide Strategy, Growth, Business Process Improvement, Business Development, Go-To-Market, Partnerships, Sales, Marketing, and Branding services.

• Digital Innovation Program Lead & Product Manager (Scrum Agile Certified), Manager, M&A Advisory Management Consultant · PwC01-01-2018 – 10-01-2023

  Led digital innovation programs and managed product development using Scrum Agile methodologies. Provided M&A advisory services, contributing to strategic decision-making and business growth.

• Digital Strategy & Influencer Partnerships Consultant · Aveda08-01-2017 – 02-01-2018

  Owned influencer management and reporting for 5K global influencers and ~$10M Earned Media Value within Tribe Dynamics. Created influencer marketing analysis and presented findings and recommended strategy to Aveda Comms senior leadership. Co-managed influencer relationships, curated influencer lists for events/product launches, and launched new influencer strategy.

• Strategy & Growth Consultant · Stylitics05-01-2017 – 08-01-2017

  Helped design future product roadmap and GTM approach and developed a small business strategy and competitor/product analysis for a $21M, Series B, cloud-based SaaS platform that powers outfit-based shopping recommendations for online retailers. Used customer data to help write NPD Group trend reports, supported client management, and identified outbound sales opportunities.

Education

• University of Southern CaliforniaBachelor's Degree, Bachelor of Business Administration (B.B.A.), Minor in Digital Media Studies
• Northwestern University - Kellogg School of ManagementProduct Strategy: Discovering, Developing, Managing, and Marketing Products as a Business
• Stanford Continuing StudiesThe Enterprise Innovation Stack: Fostering Innovation in Enterprise Companies
• Universitat de Vic Universitat Central de Catalunya (Barcelona, Spain)The Lean Start-Up, Luxury Fashion Marketing
• Mayfield Senior SchoolHigh School

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