Jared Burke

About

Business Development leader turned Senior GTM Engineer with 15 years building revenue across commercial strategy and technical systems. Certified Clay.com architect and open-source Clay community contributor, specialising in agentic AI workflows, LLM agent deployment, and RevOps engineering that turns manual sales processes into scalable automation. Has led end-to-end GTM/RevOps architecture across CRM, outbound orchestration, lead scoring/enrichment, pipeline analytics, webhook infrastructure, and data pipeline/ETL systems. Demonstrated impact including predictive lead scoring, outbound personalisation improving reply rates, automated lead routing increasing meeting conversion, and CRM/integration work improving data completeness and close time.

Experience

• Senior GTM Engineer · Pyrashyut01-01-2021 – 02-01-2026

  London, UK (Remote) | January 2021 to February 2026 n From Head of Business Development (2021) → GTM Engineer (2023) → Senior GTM Engineer (2024) GTM and RevOps engineering firm serving B2B companies scaling from founder-led sales to systematic revenue operations. Led end-to-end technical architecture and delivery of scalable client revenue systems in agile sprint cycles, spanning CRM architecture, outbound orchestration, lead scoring, data enrichment, pipeline analytics, sales automation, webhook infrastructure, and AI integration. • A Series B client was wasting 60% of sales time on unqualified leads. Built a predictive scoring model using HubSpot workflows, Clay enrichment data, and Python analysis of historical win patterns. SQLs increased 340% in Q1 because reps finally knew who to call first. • A client's outbound reply rates were stuck at 1% with generic templates. Built personalisation flows using Clay for enrichment, Python for data transformation, and Smartlead for sequencing, pulling company news via API and matching it to pain points by role. Reply rates hit 21% with 72% positive sentiment across 20k prospects. • A client had 3k inbound leads monthly with no way to prioritise them. Built a routing system using n8n and HubSpot that scored leads on fit and engagement signals, matched them to the right channel and rep automatically, and triggered follow-up within minutes. Meeting conversion went from 2% to 17%. • A client's reps were spending 2 hours daily on prospect research before making calls. Built an enrichment tool using Clay, Python, and REST APIs that pulls firmographic, technographic, and intent data in seconds. Gave each rep 15 hours back weekly.

• Head of Business Development · MindK12-01-2018 – 01-01-2021

  London, UK (Remote) | December 2018 to January 2021 Silicon Valley based software development house, 120 employees. Managed a team of 10 (2 BD Managers, 5 Sales Development Representatives, 1 Marketing Specialist, 1 Automation Engineer, 1 Data Analyst). Joined to rebuild the RevOps stack into scalable systems. The existing setup was cobbled together over years and nobody knew how data flowed between systems. • Marketing and sales were working off different data because systems synced hours apart. Rebuilt the system integration layer to bring latency under 2 minutes so both teams finally saw the same picture. • Reps were calling leads with missing phone numbers and wrong job titles. Connected enrichment tools to fill gaps automatically. Data completeness went from 30% to 98%. • Deals stalled waiting for contracts. Set up dynamic templates that were sent automatically based on deal size. Close time dropped 70%. • Leadership spent 6 hours weekly pulling reports from 8 systems manually. Built a unified dashboard connecting all data sources. They got those hours back for making decisions.

• Business Development Director · Altivate10-01-2017 – 12-01-2018

  London, UK (Remote) | October 2017 to December 2018 SAP consultancy, 45 employees. Led a GTM team of 6, overhauling how the company handled leads, prospects, and customers. • Reps had no system for finding prospects. Built a prospecting engine that generated 200+ qualified meetings per quarter. • Needed more pipeline without more headcount. Set up partner referral systems with three agencies. They contributed 35% of the pipeline within six months. • New reps took 6 months to hit quota. Rebuilt the sales playbook with cadences, objection handling, and qualification criteria. Ramp time dropped 40%. • Reps were chasing accounts that would never close. Built territory mapping based on fit signals. Win rates improved 28%.

• Director of Business Development · Hawthorn04-01-2015 – 10-01-2017

  London, UK | April 2015 to October 2017 SMB staging and event technology company, 200 employees. Hired as a hands-on builder to create the growth engine from scratch. • Pipeline was thin because the team couldn't find enough prospects. Built a scraper that delivered 100k enriched leads monthly. It contributed 45% of the sales pipeline that year. • Marketing waited on developers for every campaign change. Built a workflow automation tool they could use themselves. Developer involvement dropped 80%. • Reps missed buying signals because they lived in the CRM. Added Slack alerts for intent signals that fired instantly. Engagement rate with warm leads improved 70%. • Reporting took 3 days because data sat in 10+ systems. Built a data pipeline that consolidated everything into one warehouse. The same report took 2 minutes.

• Business Development Manager · RVD Media05-01-2013 – 04-01-2015

  Barcelona, ES (Remote) | May 2013 to April 2015 Media production technology company, 100 employees, clients across EU, UK, US, and AUS. • Email engagement was flat across 4 regions because everyone got the same content. Built localised workflows. Engagement increased 55%. • Sales rejected most MQLs as unqualified. Created a lead prioritisation system using 30+ signals. Sales accepted 62% more leads after rollout. • New customers took too long to see value. Automated onboarding sequences. They reached value 50% faster. • Outbound was guesswork with no systematic testing. Built an A/B framework. Close rates jumped 39% over six months.

• Director of Sales · Marriott International02-01-2010 – 05-01-2013

  Vancouver, CAN | February 2010 to May 2013 Fortune 500 hospitality company. Managed a $9.4M portfolio while gradually automating manual processes that were consuming the team's time. • Leads sat in a queue while managers assigned them manually. Built the region's first automated distribution system. Other teams asked to copy it. • Performance data was scattered across properties with no unified view. Created aggregated tracking that ran nightly. Leadership finally had one source of truth. • The team spent 20 hours weekly compiling reports by hand. Automated the entire process. Freed up the equivalent of half a headcount. • Built a custom forecasting model using historical patterns and basic regression. Accuracy went from 40% to 87%.

Education

• University of CalgaryBachelor of Commerce (BComm), Business Management

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