Fabian Barrero Blanco

About

With a Master's in Business Administration from EAE Business School and Universidad Rey Juan Carlos, and a degree in Industrial Engineering from Universidad de Los Andes, this professional has a strong educational background. Their experience includes roles such as Growth Marketing Specialist at Velocity Global, where they enhanced lead quality and improved lead generation funnel efficiency. As a Growth Manager at Hunty, they transformed data into key insights and achieved significant growth in customer acquisition. Additionally, as a Growth Manager & Co-Founder at Tayta Hub, they developed lead generation strategies and established key partnerships. Their expertise also extends to project purchasing and business management, as evidenced by their roles at ZF Group and LOCK N ROLL. With a track record of driving growth and implementing strategic plans, this individual brings a wealth of knowledge and experience to the table.

Experience

• Growth Marketing Specialist · Velocity Global01-01-2023

  Boosted qualified leads by 20% by enhancing lead quality through data analysis and market segmentation creating internal dashboards. Improved Lead Generation Funnel efficiency by 150% with strategic campaigns restructuring, overseeing a seven-figure budget. Generated a 121% increase in New Opportunities YoY by realigning paid media strategies. Oversee LinkedIn performance and innovate paid media strategies, collaborating with cross-functional teams for impactful campaign creation. Utilize analytics for campaign measurement, refining ad components through feedback loops, and conducting market research for optimized targeting.

• Growth Manager · Hunty03-01-2021 – 06-01-2022

  Improved CAC by 30% transforming data into key insights. Lifted the conversion rate (CR) by 10% using A/B testing and defining different experiments. Generated multiple dashboards using Microsoft Excel. Transformed raw data through tools like Power BI and Data Studio to analyze KPIs. Developed customer acquisition funnel, achieving double digit growth on a monthly basis and more than 45.000 leads and 2.500+ customers in 1 year from scratch. Created customers acquisition strategies for different digital channels, advertising platforms, referrals and alliances. (Google, Facebook, LinkedIn and TikTok)

• Growth Manager & Co-Founder · Tayta Hub10-01-2019 – 01-01-2021

  Developed the GTM Lead Generation strategy, acquiring clients from Mexico, Colombia and the U.S. Built an automated B2B lead generation campaign in LinkedIn, achieving a 50% response rate. Established new key partnerships with suppliers, resulting in a 20% increase in annual revenue.

• Project Purchaser · ZF Group01-01-2019 – 04-01-2019

  Responsible for gathering and analyzing suppliers historical data for new projects in Europe, Asia-Pacific and America. Scored suppliers based on different variables to assign the best supplier for each project and managed post delivery service commercial relationships with different suppliers in Spain. Designed and implemented linear regression model based on historical information of purchased parts by suppliers to automatize the supplier selection criteria resulting in improving the process time significantly.

• Business Manager & Co-Founder · LOCK N ROLL09-01-2018 – 04-01-2019

  Built relationships with key stakeholders across the organization to ensure buy-in from all parties involved in order to move projects forward quickly and efficiently. Developed and executed a strategic plan for new services that included customer research, competitor analysis, market sizing & segmentation as well as financial modeling.

Education

• EAE Business SchoolMaster of Business Administration - MBA, Business Administration and Management, General
• Universidad de Los AndesIndustrial Engineer, Industrial Engineer
• Universidad Rey Juan CarlosMaster of Business Administration - MBA, Not specified

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