Fabian Wali

About

Dynamic and results-oriented leader with more than ten years of experience in growth marketing, digital advertising, and agile project management. Recognized for creating innovative B2B acquisition strategies, building and scaling high-performance teams, and driving revenue growth through data-driven decision-making. Skilled in managing cross-functional projects, establishing strategic partnerships, and leading transformational initiatives throughout the DACH region and beyond.

Experience

• Chief of Growth | clever fit GmbH · konns Consulting04-01-2023

  🚀 Spearheaded an ambitious B2B expansion strategy, “Road to 1,000”, aiming to grow to 1,000 studios by 2030. 💰 Strategically managed a €250,000 advertising budget across META and Google to maximize outreach and lead generation. 📈 Launched multi-channel campaigns that generated 4,738 leads, with 26% (1,232) qualifying as high-potential franchise prospects by meeting the €100,000 liquidity benchmark. 🏆 Optimized marketing efforts to achieve a €193 cost per qualified lead (CPL), ensuring high-value engagement. 📞 Drove an 81% conversion rate from qualified leads to scheduled first calls, resulting in 995 calls booked. 🤝 Translated first-call interest into in-person meetings at a 24% conversion rate, achieving a cost per meeting of €860. 💼 Successfully converted 53% of on-site meetings into signed franchise contracts, fueling an investment volume of €91 million. 🌍 Led the expansion efforts across the DACH region, coordinating 12 new studio openings while steering a high-performing sales team that exceeded targets by 500%, onboarding 85 new franchisees in just 12 months. 🎯 Designed and implemented OKRs and KPIs, establishing a robust performance-tracking system that enabled agile optimizations and sustained growth.

• Head Of Partnerships · YAZIO GmbH04-01-2021 – 11-01-2022

  🏆 Developed and launched a strategic partner program for the DACH market, successfully acquired and onboarding 150 partners and generating €800,000 in revenue within the first year. 👨‍🔬 Refined digital campaign strategies through rigorous A/B testing, achieving 11% conversion rates from influencer collaborations and 18% from B2B partnerships. 🏦 Managed a €500,000 annual marketing budget, driving brand awareness and delivering high ROI through targeted, data-driven initiatives. 👥 Led a team of three partnership managers, streamlining operations, improving efficiency, and enhancing performance reporting for senior management.

• Founder &CEO · Cliff&Cliff03-01-2019 – 04-01-2021

  🚀 Founded and scaled an e-commerce venture in the sports & outdoor sector, reaching €250,000 in revenue within just 18 months. 📱 Designed and executed a comprehensive marketing strategy, guiding the business from MVP development to market launch through data-driven market research and customer insights. 🛒 Built streamlined operational workflows, enhancing customer retention and loyalty across a 10,000+ client base.

• Project Manager & Strategy Consultant · Ernst & Young Management Consulting03-01-2017 – 03-01-2019

  🏎️ Led the launch of an internal innovation hub, empowering employees to develop new ideas and drive innovation-focused projects. 👨‍💻 Co-developed and executed EY’s DACH strategy as part of an agile leadership team, overseeing 14 global workstreams. 🧠 Spearheaded key initiatives to engage Generation Y & Z, enhancing leadership development and fostering organizational transformation.

• Brand Management · Berliner Morgenpost GmbH/ FUNKE MEDIENGRUPPE GmbH & Co. KGaA2016-03-01 – 2016-09-01

  Increase brand awareness. Organizing corporate events such as Berlin half marathon. Coordinating press activities. Organizing of press events and fairs. E-Mailings in B2B and B2C area.

• Foreign Correspondent · ZDF2015-08-01 – 2015-10-01

  Research and preparation of upcoming news shootings. Transcription of interviews. Elaboration of new documentations. Assistant of new media.

• Quality Management · Bosch China2015-01-01 – 2015-07-01

  Responsible for quality assurance. Development of a product audit database. Manage shipment release applications. Monitoring of shipment releases by each supplier. Evaluate workload of engineers.

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