Fariha Sheikh

About

I’m a communications, marketing, and customer support professional skilled in handling inquiries, resolving account issues, managing CRM systems like Zendesk, and improving the overall user experience. With 8+ years across tech, retail, and service industries, I’ve led Zendesk-based support, client engagement, lead generation, and cross-functional collaboration to drive growth. I enjoy helping people, solving problems, and keeping workflows organized. I’m seeking roles where I can bring strong communication, patience, and attention to detail to a supportive, growth-focused team.

Experience

• Associate, Marketplace Development · Axios Media Inc12-01-2021 – 12-01-2025

  -Managed and expanded a nationwide network of local job boards, overseeing accurate sourcing and paid listings, posting updates to weekly newsletters, and increasing visibility and engagement for job seekers and local businesses. - Delivered exceptional client service via Zendesk, communicating with purchasers on listing updates, expirations, and renewals, driving retention and satisfaction across a diverse client base. - Executed targeted outreach to local companies and collaborated with Marketplace Development Associates to identify growth opportunities, boost job board revenue, and strengthen regional market presence. - Maintained detailed records and tracked metrics in Excel, ensuring accuracy of sourced and paid listings while supporting data-driven decision-making for regional growth. - Collaborated with internal teams and cross- functional stakeholders to streamline listing processes, improve client onboarding, and enhance operational efficiency. - Analyzed regional job board performance trends, identifying opportunities to optimize listings, increase engagement, and drive revenue growth across local markets.

• Marketing and Communications Specialist · TIME Systems LLC.07-01-2021 – 11-01-2021

  - Conducted market research and analyzed customer trends, competitor offerings, and demographics to inform data-driven marketing strategies and campaign planning. - Developed and executed marketing campaigns across multiple channels, collaborating with creative teams on branding, advertising copy, promotional materials, and event initiatives to boost engagement and visibility. - Built and maintained client relationships through networking and prospecting, supporting inbound and outbound marketing efforts to drive acquisition, retention, and revenue growth. - Monitored and evaluated marketing campaign performance using key metrics, providing actionable insights and recommendations to optimize strategies and improve ROI. - Identified and leveraged effective marketing channels, including social media, email, and events, to increase brand awareness, engagement, and customer acquisition. - Collaborated with cross-functional teams to develop and implement branding strategies, promotional materials, and advertising campaigns that aligned with company goals and enhanced market presence.

• Communications Specialist · TEKSystems01-01-2021 – 05-01-2021

  - Managed inbound and outbound customer communications, providing accurate guidance on products, services, policies, and account information while resolving inquiries to ensure high customer satisfaction and retention. -De-escalated challenging situations with professionalism, guiding clients through troubleshooting, product usage, and platform navigation to optimize overall customer experience. - Collaborated with team members to improve service processes, trained new employees on customer management policies, and ensured consistent adherence to company standards.

• Marketing Specialist · Virotech Solutions09-01-2020 – 12-01-2020

  - Built and nurtured a robust pipeline of new business opportunities by researching and engaging key decision-makers, driving revenue growth and expanding market presence. - Implemented corporate support strategies that provide standardized service quality, optimized operational efficiency, and leveraged technology solutions to enhance employee experience and retention. - Developed and executed strategic communication and marketing campaigns, managing prospecting, follow-ups, and cross-functional project coordination to maximize campaign impact and client engagement.

Education

• George Mason UniversityCommunication, Broadcast Journalism

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