Fatima (Ima) Diawara

About

As an award-winning Creative Director, I sit at the rare intersection of high-level creative production and rigorous financial strategy. Unlike most creatives, I don't just optimize for views; I optimize for revenue and business impact. Leveraging a Series 7 & 63 financial background, I bridge the gap between Brand and Business. I understand the regulatory guardrails of the financial industry, but I bring the storytelling chops of a filmmaker. I have spent the last 10+ years building content engines for global media brands (VICE, Red Table Talk) and high-growth startups. The Numbers: 645% Sales Increase: Drove massive revenue growth for GameFlo through a data-backed organic social strategy. 2.5 Million Views: Built a viral content engine from scratch using short-form video and community engagement. $1 Million in New Offerings: Led the content strategy for a Digital Assets launch at Gerber Kawasaki Wealth Management. 31 Million Reach: Managed global campaigns for high-profile talent and brands. Whether I am directing a documentary for VICE or designing a go-to-market strategy for a FinTech product, my goal is the same: translate complex narratives into human stories that convert. Core Competencies: Creative Strategy | Video Production | FinTech Marketing | Growth Strategy | Regulated Industry Marketing

Experience

• Founder, Executive Producer & Creative Director · IFD Productions2015-05-01 –

  Writer, director, and executive producer of 25+ digital films and video projects, collaborating with VICE Media, Red Table Talk Enterprises, and Amp Fitness. Oversees all aspects of film production, including scriptwriting, directing, storyboarding, editing oversight, and executive decision-making to align with brand goals. Portfolio available at: www.imadiawara.com Leads award-winning global creative campaigns, specializing in the cultivation of a unique brand identity and leveraging data-driven strategy and cross-functional team management to drive audience engagement and business growth. Develops and executes product-focused creative content and visual storytelling strategies, ensuring compelling brand narratives that resonate across diverse audiences.

• Advisory Board - Creative Advisor · GameFlo2025-08-01 –

  As a Creative Advisor on the GameFlo Inc. Advisory Board, I provide high-level strategic guidance on brand architecture, visual identity, and content strategy. I leverage my background in production and creative direction to advise the executive team on scaling IP, refining product narratives, and ensuring creative excellence across all customer touchpoints.

• Creative Director · GameFlo2024-08-01 – 2025-08-01

  Executive-level strategic work done from a creative perspective, alongside C-suite colleagues. Optimized media and marketing efforts to drive short and long-term sales goals. Constructed advertising strategies and campaigns from scratch.

• RISE Fellowship Consultant · UNC Kenan-Flagler Business School2025-08-01 – 2025-10-01

  Provided a fresh perspective to launch an entrepreneurial fellowship program for UNC students in the Undergraduate Business Program. Designed, architected and executed upon an original framework for entrepreneurial development and education. This framework included building an original micro-mentorship model and facilitating peer-based coaching.

• Social Media Director · Sulte Group2024-04-01 – 2024-07-01

  ● Creating all content for email, social, and marketing communications for several high-profile clients reaching 31 million audience members across the globe. ● Beginning to end strategizing and execution for high-level marketing and branding goals.

• Annual Leadership Giving Associate · Brown University2023-10-01 – 2023-12-01

  Data segmentation, analysis and tracking for efficient organizational use. Ima is responsible for managing several report processes, communicating across channels internally, and furthering efforts with top donors to the university. Financial analytics are one of the key components, along with using data to inform business strategy and brand development.

• Creative Development Executive · Franklin Media Group LLC2021-12-01 – 2023-12-01

  Developed pitch decks, treatments, and visual presentations for scripted television and film projects in collaboration with Overbrook Inc., crafting compelling narratives and strategic positioning for studio executives and buyers. Shaped story development, concept refinement, and market positioning for scripted content, ensuring projects were optimized for studio acquisition and packaging. Produced sales materials and branded assets to support project financing, external partnerships, and content acquisitions, aligning creative vision with industry standards and commercial viability.

• Communications Lead · Panther Protocol2021-09-01 – 2021-11-01

  Coordinated with internal and external stakeholders / investors to manage all social feeds for communication, including but not limited to: Discord, Telegram, Twitter, and LinkedIn Created public relations in association with other executives to build campaign materials; originated business development content for presentations and fundraising needs

• Executive Assistant To Chief Executive Officer · Gerber Kawasaki Wealth & Investment Management2021-03-01 – 2021-10-01

  At Gerber Kawasaki, Ima focuses on supporting the CEO and Founder, Ross Gerber, as well as launching several marketing and investment initiatives. These include an original Digital Gold Newsletter on cryptocurrency, an episodic series called Digital Assets Deep Dive, and a crypto toolkit. Ima was in charge of creating and executing on these programs and she is also working on a Wealth Warriors Program that will aim to uplift marginalized communities and their strategies for becoming financially stable.

• Marketing Coordinator - Digital Assets · Gerber Kawasaki Wealth & Investment Management2021-03-01 – 2021-10-01

  In her role at Gerber Kawasaki, Ima works as the Marketing Coordinator for our Digital Assets Division. She has co-produced episodes and originated newsletters, supervising the buildout of digital asset tools for education and engagement. She believes strongly in fighting wealth and income inequality toward Black, Indigenous and other underrepresented communities. Her work with Digital Assets aims to make the space accessible to all, in line with GK’s mission to assist in building financial security.

Education

• Brown UniversityBachelor of Arts (B.A.), Africana Studies
• Tougaloo CollegeBachelor of Arts (B.A.), Africana Studies
• University of AmsterdamBachelor of Arts (B.A.), Film/Cinema/Video Studies

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