Fatima Marin
Dynamic Marketing and Sales Specialist
4 yrs experience · <10 hrs/week
About
With a dynamic career in marketing and sales, I have honed my expertise in driving brand growth and customer engagement across various industries. As an Email Marketing Specialist at Dominique Cosmetics, I craft high-performing strategies that boost sales and brand loyalty. My tenure as Sales Director at Youthforia saw me spearheading eco-conscious beauty product campaigns, enhancing market visibility through strategic partnerships. At Cosmo Makeup Academy, I played a pivotal role in increasing student enrollments through innovative marketing initiatives. My freelance role at Boscia Skincare involved managing comprehensive email marketing calendars and collaborating on cohesive brand communication. Earlier, as a Brand Representative at Abercrombie & Fitch Co., I contributed to enhancing customer experiences and supporting sales initiatives. My diverse experience underscores my ability to adapt and excel in fast-paced environments, consistently delivering results that align with organizational goals.
Experience
- Email Marketing Specialist · Dominique Cosmetics01-01-2024
Responsible for creating and executing high-performing email, SMS, and TapCart marketing strategies that drive customer engagement, increase sales, and enhance brand loyalty. Led the development and execution of targeted campaigns, focusing on product launches, seasonal promotions, and customer retention initiatives. Collaborated with design, content, and sales teams to align campaign strategies with overall brand goals. Monitored campaign performance, conducted A/B testing, and optimized strategies based on key metrics.
- Sales Director · Youthforia01-01-2024 – 12-01-2024
Led the development and execution of marketing and sales strategies to drive brand growth and market visibility for eco-conscious beauty products. Drove sales growth through strategic retail partnerships and e-commerce initiatives. Trained and empowered internal teams on product knowledge, application techniques, and sales strategies.
- Sales And Marketing Specialist · Cosmo Makeup Academy10-01-2020 – 08-01-2023
Played a key role in driving the academy's growth by executing strategic sales initiatives and innovative marketing campaigns. Designed and implemented sales strategies to increase student enrollments, managed lead generation efforts, and developed integrated marketing campaigns. Conducted market research to identify trends and opportunities for growth. Built and maintained strong relationships with students and led a successful makeup masterclass.
- Freelance Marketing Manager · Boscia Skincare01-01-2022 – 03-01-2023
Developed and managed yearly Email Marketing Calendar, including planning campaigns, scheduling, and analytics within Klaviyo. Created promotional and evergreen email content, collaborated on SMS marketing campaigns, and worked with the social team to ensure cohesive communication and brand identity.
- Brand Representative · Abercrombie & Fitch Co.02-01-2020 – 03-01-2022
As a Brand Representative, likely contributed to enhancing customer experience, maintaining store presentation, and supporting sales initiatives.
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