Feyisayo Daisi

About

Revenue Operations specialist with a track record of diagnosing and fixing broken GTM systems for B2B companies. Expertise spans CRM architecture, pipeline governance, forecast stabilization, revenue attribution, and sales process design. Works remotely across time zones with US, European, and African clients, recovering over $30M in revenue leakage across engagements. Currently available for freelance and contract projects.

Experience

• Founder, Revenue Systems Architect · Plumemark Digitals2022

  ● Designed and implemented end-to-end revenue systems for B2B companies including CRM architecture, pipeline governance, stage logic, and handoff rules across Sales, Marketing, and Customer Success ● Rebuilt multi-touch attribution using GA4 and GTM, cutting manual reporting by 78% for a Series A company scaling from $2M to $10M ARR ● Removed $2.1M in phantom pipeline and stabilized forecast variance from 34% to under 10% for a $12M ARR company ● Audited and cleaned 4,200-contact CRM database, improving email open rate from 9% to 26% through governance framework ● Redesigned 10-stage pipeline with enforceable stage-exit criteria, eliminating 30% lead leakage for a scaling B2B sales team ● Delivered Revenue Systems Audits and GTM Foundation builds across B2B SaaS, professional services, and real estate

• RevOps and CRM Consultant · Independent (Upwork)2022

  ● Rebuilt HubSpot CRM across full pipeline lifecycle including stage configuration, exit criteria enforcement, and data governance, achieving 3.2x faster lead response and full GA4 and GTM integration ● Designed 10-stage pipeline with enforceable stage-exit criteria, eliminating 30% lead leakage for scaling B2B sales team ● Built Zapier and HubSpot UTM attribution system saving client $2,000 per month in misattributed ad spend ● Stabilized forecast variance from 34% to under 10% in 90 days and removed $2.1M in phantom pipeline for a $12M ARR company

• Consultant · UNICEF–

  ● Managed large-scale behavior change programs and cross-sector stakeholder coordination across institutional and community-level systems ● Experience translating complex system requirements into operational frameworks across diverse stakeholder environments

Education

• Quantic UniversityMBA (in progress)
• University of IlorinBSc, Zoology

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