Flora Olufemi

About

Hi, I’m 𝐅𝐨𝐥𝐚𝐤𝐞𝐦𝐢 𝐎𝐥𝐮𝐟𝐞𝐦𝐢, 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐒𝐮𝐫𝐯𝐞𝐲 𝐓𝐢𝐭𝐚𝐧𝐬. I sit at the intersection of Customer Experience Strategy, Business Operations, and Technical Automation. My goal is simple: I turn customer data into operational efficiency and revenue growth. In today’s market, knowing what your customers want is only half the battle. The real challenge is building the internal systems to deliver it at scale. As a Qualtrics Certified CXM Expert and Business Operations Manager, I don’t just design surveys or map journeys, I engineer the infrastructure that powers them. With a deep technical background in survey design and workflow automation, I bridge the gap between high-level strategy and on-the-ground execution. I help organizations move beyond static feedback forms to create dynamic, data-driven ecosystems that nurture customers through their entire lifecycle. My Approach: - The CX Lens: Leveraging Qualtrics to capture actionable Voice of Customer (VoC) data that informs product and service improvements. - The Ops Engine: Using tools like n8n, Make, and Zapier to eliminate manual bottlenecks, ensuring that customer feedback triggers immediate internal action. - The Lifecycle Loop: designing personalized marketing automation flows (using tools like Kit/ConvertKit, HubSpot, and Kajabi) that increase retention and Customer Lifetime Value (CLTV). Core Competencies: - CXM Strategy: Qualtrics XM, NPS/CSAT Analysis, Journey Mapping, Churn Reduction. - Business Operations: Workflow Automation, Process Optimization, Tech Stack Audits, CRM Management. - Lifecycle Marketing: Email Segmentation, Lead Nurturing, Behavioral Targeting, Funnel Optimization. I speak the language of stakeholders and developers. Whether it's presenting a quarterly CX report to leadership or debugging a complex conditional logic flow in a marketing funnel, I ensure the technology serves the business strategy, not the other way around. Ready to optimize your operations and elevate your customer experience? Let's connect.

Experience

• Founder & Creative Director · Survey Titans08-01-2024

  As the Founder & Creative Director, responsible for overseeing the creative direction and strategy of the company.

• Designer · Jotform07-01-2023 – 09-01-2025

  Certified Jotform Expert and survey designer and programmer certified by Jotform.

• Founder · Pen Right Hub03-01-2021

  A hub for writers who wish to learn the art of writing creative and engaging content that triggers human emotions. Responsible for training, mentoring, and providing consultation to budding writers.

• Implementation Partner · involve.me02-01-2025 – 09-01-2025

  As an Implementation Partner, likely involved in integrating and implementing solutions for clients.

Education

• Obafemi Awolowo UniversityBsc. Zoology, Zoology/Animal Biology
• Qualtrics BasecampCustomer Experience Management, Customer Experience Management

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