Gabriel Silva

About

I am a post-graduate professional in Communication and Marketing, with experience in event coordination and content creator management. In my recent roles, I have gained significant expertise in Influencer Marketing and strategic management of content creators. I stand out in leading high-impact editorial campaigns, driving brand growth and recognition, as well as retaining new leads. Passionate about exploring new ways to keep our partners engaged and producing high-quality content, I am committed to innovation and achieving positive results. I completed an MBA in Communication and Marketing at Universidade Anhembi Morumbi, aiming to expand my knowledge and skills in the field, as well as stay up to date with industry trends and innovations. My goal is to continue growing professionally and contributing to the development of the community and the digital media industry. Fluent in Portuguese, with proficiency in English and Spanish, I bring a multicultural perspective to my work.

Experience

• Content Operations Coordinator · Meta2024-07-01 –

  • Responsible for the development and leadership of the monetization project for creators. • Responsible for capitalizing, negotiating, and hiring agencies for inbound creator recruitment. • Development of strategies for in-app campaigns. • Monitoring company results, compiling information to support strategic decision-making aimed at improving team performance. • Development of the creative and organizational aspects of events (B2B, B2C and C2C). • Responsible for process automation, aiming to reduce SLA time spent on short- and long-term projects. • Coordination of training and development activities, empowering employees to increase productivity and motivation. • Performance data analysis and preparation of management reports to support strategic decision-making. • Quality control of the work performed, ensuring compliance with established standards to maintain operational excellence.

• Creator Partnership · TikTok2020-06-01 – 2024-05-01

  Accomplished marketing professional with extensive experience in app-based campaigns, specializing in social media platforms. Proven track record of driving user engagement and brand visibility. Skilled in nurturing relationships in the Brazilian market, fostering a diverse TikTok creator community. Proficient in providing comprehensive support to creators and excels in managing partnerships and organizing offline events to enhance brand presence. • Led the planning and execution of marketing campaigns within the TikTok app, achieving significant increases in user engagement and brand recognition. • Cultivated strong relationships with creators across various verticals, facilitating their onboarding onto the TikTok platform and fostering a diverse and inclusive creator community. • Provided comprehensive support and constructive feedback to creators, addressing their concerns and queries to optimize content quality and user experience. • ROI and annual budget management • Spearheaded support initiatives within the education category, tailoring strategies and resources to meet the unique needs of educational content creators. • Managed Multi-Channel Network (MCN) contracts and agency relationships, negotiating terms and ensuring compliance with partnership agreements. • Developed and nurtured partnerships with leading brands and publishers, leveraging synergies to drive mutual growth and success. • Orchestrated offline events, including meetups and workshops, to deepen engagement with the TikTok community and enhance brand presence in the offline space.

• Líder de equipe · Time for Fun - T4F Entretenimento S/A2016-11-01 – 2020-06-01

  Oversaw the organization of material storage, implementing systems tailored to each item's characteristics and usage conditions, thereby streamlining location and handling processes. Spearheaded the preparation of a variety of essential documents including letters, reports, and invoices, ensuring accuracy and timeliness in all communications. Conducted daily cash closing procedures and supervised operational activities, maintaining meticulous records and upholding financial integrity. Led a dedicated team of 5 employees, providing guidance, training, and motivation to ensure optimal performance and cohesion within the workforce. Supervised events including: U2 - The Joshua Tree, Paul McCartney - One on One Tour, Lollapalooza BR - 2016, 2017, and 2018 editions, "The Phantom of the Opera"- 2019

• Estagiário de marketing · Abbott2015-04-01 – 2016-07-01

  Experience in preparing briefings and quotations of gifts, initiating advertising actions. Responsible for purchasing and payment processes, as well as apportionment, pre-edited and provisions; Responsible for the compilation, detailing and presentation of data, preparation of promotional materials and product data sheets for registrations in large networks, with knowledge in SRM / Symphony / SAP.

Education

• Universidade Anhembi MorumbiPós-graduação Lato Sensu - MBA, Comunicação
• Centro Universitário Católico Italo BrasileiroGestão de Marketing, Gestão de Marketing

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