Rafael Lima

About

With a degree from Universidade Presbiteriana Mackenzie, I have gained extensive experience in social media management. As a Social Media Manager at Greenpark, I led content projects for major brands like Unilever and Reckitt, collaborating with SEO, content, and design teams. At BETC Havas, I spearheaded the Always On social media team for leading retail brands in Brazil, achieving over 100 million views on a TikTok mission. My role at GUT involved content planning for Zé Delivery campaigns, including influencer suggestions and partnership coordination. Previously, at DPZ, I developed content and influencer strategies for renowned clients such as Pizza HUT and Renault. As a Digital Content Coordinator at Endemol Shine Brasil, I achieved significant growth in user engagement for the MasterChef brand on Instagram and TikTok. My expertise lies in creating proactive campaigns, influencer strategies, and content planning for leading brands.

Experience

• Social Media Manager · Greenpark09-01-2023 – 01-01-2024

  Social Media Manager on content projects for brands like Unilever, Reckitt, and Kimberly Clark. I lead teams of social media executives, actively participating in the creation of proactive campaigns, connecting with SEO, content, and design teams.

• Team Member · BETC Havas06-01-2023 – 10-01-2023

  As a team member, I led the Always On social media team for one of the major retail brands in Brazil, which included Mercado Extra and Pão de Açúcar. In addition to constant client-facing interactions in defenses and presentations, I spearheaded content participation during the sponsorship of the reality show MasterChef. As a major accomplishment, I led content and influence in a brand TikTok Mission that garnered over 100 million views.

• Responsible for Content Planning · GUT02-01-2023 – 06-01-2023

  Responsible for the planning of content in campaigns for brand Zé Delivery. Giving suggestions of influencers, creating a narrative and breakdown of actions on social media, contracts with influencers, and contact with partner agencies for branded content.

• Content and Influencer Strategist · DPZ11-01-2021 – 12-01-2022

  Content and influencer strategies for campaigns and Always ON. Team management, monitoring and review of department processes. Client presentations, insights research, strategic creation of content guidelines. Clients served: Pizza HUT, Renault, Electrolux, Ypê, Tok&Stok, Petrobrás, Frango Assado

• Digital Content Coordinator · Endemol Shine Brasil06-01-2021 – 11-01-2021

  Coordinating the digital content team of MasterChef, on Instagram there was a growth of 109% compared to the average number of unique users reached in the 2021 season. On TikTok, there were more than 3.5 million views in just five weeks - a result equivalent to 33% of the total performance achieved last season, which lasted 24 weeks.

Education

• Universidade Presbiteriana Mackenzie
• University of AkronBusiness Course, Marketing and Innovation

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