Gabriela Carrasco

About

With a Business Diploma in Business Marketing from Humber College, I have cultivated a robust career in digital marketing, specializing in retention strategies and marketing automation. Currently, I optimize and execute Voilà's retention marketing strategies at Sobeys. As a Freelance Digital Marketing Strategist, I focus on e-commerce optimization and lifecycle campaign strategies, leveraging platforms like Shopify and Salesforce Marketing Cloud. My previous role at Expedia Group involved executing migration communication plans and audience segmentation for Vrbo, following the acquisition of canadastays.com. I also served as an Email Marketing Specialist for Expedia, implementing lifecycle automations and newsletter strategies. At Kallone Intimi, I managed marketing plans and developed customer nurturing strategies. My expertise spans across platforms such as Klaviyo, Hubspot, and Omnisend, with a strong emphasis on compliance with CASL regulations.

Experience

• Retention Marketing · Sobeys11-01-2020

  Responsible for optimizing, maintaining, and executing Voilà's retention marketing strategies nationwide.

• Digital Marketing Strategist · Freelance07-01-2020

  Specialized in marketing automation and retention strategies, including e-commerce optimization, retention strategy, customer journey analysis, lifecycle campaign strategy, automation implementation, and email marketing strategy. Proficient in Shopify, Woocommerce, Salesforce Marketing Cloud, Klaviyo, Hubspot, and Omnisend.

• Marketing Specialist - Vrbo Division · Expedia Group10-01-2019 – 10-01-2020

  Assisted in executing migration communication plan post canadastays.com acquisition through email marketing automation, performed audience segmentation for targeted messaging, executed traveller account migration in compliance with CASL regulations, and planned content migration strategy to Vrbo.

• Email Marketing Specialist - Canadastays Division · Expedia Group11-01-2018 – 10-01-2019

  Implemented lifecycle automations, executed email A/B testing and design optimization, implemented a newsletter strategy, prepared performance reports, and optimized newsletter data collection system in compliance with CASL.

• Marketing Manager · Kallone Intimi01-01-2017 – 11-01-2018

  Planned and executed an annual marketing plan, implemented marketing automation, developed lead and customer nurturing strategies, implemented contact segmentation, designed seasonal advertising material, and negotiated sponsorships.

Education

• Humber CollegeBusiness Diploma, Business Marketing

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