Gabriella Rackoff

About

With a diverse educational background in Drama Studies, Creative Advertising, Growth Marketing, and Leadership Training, I have cultivated a robust career in brand strategy and content development. Currently serving as a Content Strategist at Central 1, I leverage over a decade of experience to enhance brand messaging and user experience in the financial services sector. My career includes roles such as Senior Strategist at OneMethod, where I collaborated with major clients like Johnson & Johnson and Nestle, and as a Senior Brand Strategist at Jiffy, where I established brand guidelines and key messaging. As a self-employed Senior Brand & Creative Strategist, I have guided startups and established companies in launching brands and creating content strategies. Additionally, I have volunteered as Vice Chair for Corporate Donations at Tech4SickKids, contributing to fundraising efforts for the Hospital for Sick Children in Toronto.

Experience

• Content Strategist · Central 110-01-2023

  Responsible for research and content development, copywriting, brand positioning, and messaging for new products and services in the financial services sector. Designed, wrote, and edited content for Central 1 properties such as the website, sales decks, and product marketing materials. Leveraged over 10 years of experience in marketing, advertising, and brand strategy to provide a fresh perspective on brand messaging, positioning, and user experience. Organized and crafted content to make technical concepts accessible, readable, and focused on user benefits. Researched industry and cultural trends to identify opportunities to engage with the audience and establish thought leadership for Central 1 and its clients.

• Senior Brand & Creative Strategist · Self-employed05-01-2019

  Started a consulting business working with startups, entrepreneurs, and established companies on marketing strategies, refining ideas, launching brands, building brand guidelines, and creating content strategies. Focused on beautiful, functional design and amazing customer experiences.

• Senior Strategist · OneMethod02-01-2021 – 02-01-2023

  Worked across Tadiem's three agencies–OneMethod, Bensimon Byrne, and Narrative–bridging brand strategy, CX/XD, content, and growth strategy. Clients included Johnson & Johnson, Nestle, Destination Toronto, Red Hat, and Arterra Wines. Also involved in writing proposals and pitching new business.

• Vice Chair, Corporate Donations @ Tech4SickKids · SickKids Foundation01-01-2021 – 01-01-2023

  Volunteered with the Tech4SickKids team to develop and run campaigns and events that galvanize the Canadian tech community to raise funds for the Hospital for Sick Children in Toronto.

• Senior Brand Strategist · Jiffy01-01-2019 – 01-01-2020

  Established Jiffy's brand guidelines and worked with the team to define key messages, and the company's mission, vision, and values. Focused on moving the company forward as a brand, ensuring that company values and key messages were well represented in marketing. Led strategy projects, managed external vendors, and established brand partnerships. Worked across teams including product, marketing, and design.

Education

• GrowclassCertificate, Growth marketing
• Raw Signal GroupLeadership training
• Seneca PolytechnicDiploma, Creative Advertising
• Glendon Campus of York University | Campus Glendon de l’Université YorkHonours BA, Drama Studies

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