Gabriella Riché

About

I’m a product marketer focused on AI-powered consumer products, currently working on the go-to-market strategy for two new apps. My role is dynamic—I work across positioning, ad creative, performance marketing, data analysis, and product experimentation to drive adoption and engagement. From shaping market narratives to helping design ad visuals and running campaigns, I bridge strategy and execution. I analyze data to make informed decisions, collaborate with developers to fix integrations and implement new features, and run in-app and marketing A/B tests to optimize performance. I thrive on iteration, constantly refining approaches to find what resonates. I’m hands-on, adaptable, and focused on making AI products accessible and compelling. Always open to discussing new ideas and learning from others in the space—let’s connect.

Experience

• Director of Product Marketing · Sparrow2024-05-01 –

  Reporting directly to the CEO and collaborating closely with cross-functional teams, I led the marketing strategy and execution at Sparrow to drive growth and elevate the company’s visibility during a critical phase of expansion. I developed and executed go-to-market strategies for new features/products, managed a team of four, and consistently applied core product marketing competencies—simplifying complex topics for diverse audiences, crafting compelling stories tailored to different stakeholders, and advocating for the end-user to ensure product alignment with real-world needs.

• Associate Marketing Manager · Sparrow2023-12-01 – 2024-05-01

  Focused on early growth strategies, positioning, and investor engagement. Conducted market research, managed investor outreach and CRM tracking, and worked on retention and acquisition through paid marketing strategies and in-app design.

• French Tutor · Franklin University Switzerland2019-10-01 – 2020-05-01
• Campaign Intern · Scott Peters for Congress2019-05-01 – 2019-11-01

  I worked for Scott Peters re-election campaign by canvasing, polling and researching his competitors.

• Co-Founder · J’adore les filles yoga2018-10-01 – 2019-06-01

  Co-founded a charity group with the aim of teaching French and Yoga to young girls while also promoting the importance of community and diversity. Our group raised several hundred dollars that were donated to Girl Up, a nonprofit organization that works towards equal rights.

• Volunteer · Best Day Foundation2017-09-01 – 2019-05-01

  Best day foundation is a volunteer organization that focuses on helping young people with special needs. Volunteers do a range of tasks when partnered with a young person with special needs. Activities included surfing, bodyboarding, and playing in the water and sand.

• Tutor and volunteer · California Scholarship Federation2016-01-01 – 2019-05-01

  California Scholarship Foundation is a non profit honor society that promotes academic achievement and community service. In order to be a member you need to fulfill a certain GPA and number of hours spent volunteering. For my volunteering hours I tutored fellow students in a range of subjects and I volunteered at community based organizations.

• Private Tutor · Freelance2017-01-01 – 2019-01-01

  I was hired to teach French and Math to K-12 students.

Education

• Vrije Universiteit BrusselBachelor of Social Sciences and Communications, Social Sciences and Communications
• Ghent UniversityBachelor's degree, Sciences Sociales
• Franklin University SwitzerlandFirst year of Bachelor, Liberal Arts
• San Diego French American School

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