Gayatri Subramaniam

About

With a Bachelor of Business Administration in Marketing from SIES College of Management Studies, India, I have built a robust career in product marketing and conversion rate optimization. Currently, I serve as a Product Marketing Manager at ZataakSe, where I conduct market research, craft compelling messaging, and develop detailed launch plans. I also contribute as a Guest Faculty at Young Urban Project, specializing in Conversion Rate Optimization (CRO) and Google Analytics 4 (GA4). Previously, I was a CRO Specialist at Haptik, achieving significant improvements in MQL and website engagement rates. My role as Assistant D2C Manager at Open Secret involved optimizing e-commerce performance and driving customer engagement. Additionally, I was a member of the Product Marketing Alliance, focusing on aligning product marketing strategies for business growth.

Experience

• Product Marketing Manager · ZataakSe11-01-2023

  Conduct market research, define user personas, and craft compelling messaging to highlight Zataak Se's unique value proposition in product marketing. Devise user acquisition strategies and generate pre-launch buzz through social media marketing, influencer outreach, and other channels to build anticipation. Develop a detailed launch plan for a seamless rollout. Design marketing collaterals such as landing pages, explainer videos, and app store descriptions, collaborating closely with product and sales teams to ensure a unified launch strategy in product marketing. Utilize data analytics to monitor key product metrics and develop an investor pitch deck showcasing the app's potential in product marketing. Assist in feature prioritization, create a product roadmap, and oversee beta testing to refine the app before launch, all within the realm of product marketing.

• Guest Faculty · Young Urban Project03-01-2023

  Guest faculty for Conversion Rate Optimisation (CRO) & Google Analytics 4 (GA4).

• CRO Specialist · Haptik05-01-2023 – 11-01-2023

  Designed and executed A/B and multivariate optimization tests, resulting in a 200% improvement in MQL for Paid and Organic campaigns within 3 months. Identified User Experience (UX) pain points using heat mapping and tracking tools and implemented UI improvements, leading to a 66% increase in website engagement rate. Developed user personas, analyzed engagement behavior, and created conversion funnels and lead magnet strategies to boost organic and paid leads. Created impactful landing pages for Paid and Organic campaigns, conducting experiments to drive MQLs. Developed a comprehensive report on MQL to Deal Behavior to support demand generation and conversion funnels. Collaborated with the Senior Marketing team to develop ICP, Competitive Analysis, and Product Positioning for Contakt - The Generative AI-powered Customer support tool. Owned the end-to-end application process for Haptik's participation in Industry Awards, securing two prestigious awards: Martequity Awards by ET and Entrepreneur India Awards. Collaborated closely with cross-functional stakeholders across the Marketing and Sales teams to incorporate the right product positioning and Voice of the Customer.

• Member · Product Marketing Alliance04-01-2023 – 11-01-2023

  The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

• Assistant D2C Manager · Open Secret08-01-2022 – 01-01-2023

  Providing insights on customer shopping trends to curate assortment selection and identify assortment gaps. Improve conversion rates by optimizing the placements in the e-commerce website. Analyse user experience of customers and recommend improvements, assess effectiveness of all key metrics. Providing analysis and reporting metrics on short term - long term sales, new product sell-through and optimise add to cart, basket to detail & checkout performance. Recommend ways to increase traffic to website, incorporate heatmap analysis, deep dive into shopping behaviour of the customers to maximise revenue. Manage initiatives to drive customer engagement. Develop content calendar and oversee website uploads and landing pages development. Work closely with the Cross Functional stakeholders to implement better ways to boost the conversion rate.

Education

• SIES College of Management Studies - IndiaBachelor of Business Administration, Marketing

Similar talent on Pangea

Nataliya K.Product Marketing Manager | GTM, Positioning & CRO | 20 Years Marketing ExperienceSpainAayushi L.Marketing-to-Product | Data-Driven Marketer with Product Management Experience in SaaS & AI | Harvard ’25 • IIT KGP ’19San Francisco, CADivesh S.B2B Product Marketing Specialist | Driving Growth through Strategic Messaging & Demand GenerationBengaluru, KarnatakaAditya R.Product Marketer | Blending Data & Creativity for Impactful Brand Strategies | SaaS, Fintech, Consumer Durables