Gillian Gold

About

Digital marketing and eCommerce BBA graduate from Western Michigan University with experience leading student digital marketing consulting projects and supporting SEO, social media outreach, technical reporting, and content creation. Skilled in web analytics (GA4, Search Console), SEO (technical/on-page/local, SEMrush, Screaming Frog), research and data analysis (advanced Excel, Minitab, Nielsen), and social/content execution (Canva, usability testing, WordPress, HTML, Figma). Delivered full-funnel campaigns with measurable planning and optimization recommendations, including automation via a custom GPT for SEO audits.

Experience

• Student Digital Marketing Consultant (Team Leader) · Western Michigan University2025 – 2026

  ● Team Leader. Client: Frozen Garden. Created and pitched a full-funnel digital marketing campaign for a DTC food company. Included quantitative and qualitative primary and secondary research insights with new target market identification. ● Deliverables included full owned and paid media planning, calendaring, and budgeting with media examples, website user tests and mockups with a $250,000 budget. Awarded "People's Choice" for best campaign in class. ● Client: Abonmarche. Conducted a full technical and on-page SEO audit and B2B keyword research. Provided SEO and conversion recommendations designed to increase website visibility and conversion rate. Created a custom GPT to automate future SEO audits. ● Client: Tavani Salon and Spa. Conducted a local SEO audit. Improved local rankings and citations by optimizing the Google Business Profile and landing page.

• Social Media Outreach Intern · Bookstr2024 – 2025

  ● Conducted outreach to literary influencers, authors, and content creators across platforms to establish collaborations. ● Coordinated with cross-functional teams (graphics, editorial, etc.) to create engaging content and campaigns. ● Secured 5 author collaborations and coordinated their blog and social media features across Bookstr's digital platforms.

• Technical Student Support · WK Kellogg Co2024 – 2025

  ● Created bi-weekly ACV reports to display product performance per retailer using Nielsen data and Excel. ● Managed and updated the budget tracker spreadsheet with invoices in Excel based on VAP or Coupon charges. ● Initiated requisitions and receipts of Military Account Team invoices using the Kbuy system.

• Marketing Engagement Intern · Home Instead2024

  ● Customized marketing literature in Canva to illustrate the company’s services. ● Created 3 social media platforms and developed, filmed, and executed social media content for 2 company locations. ● Researched and implemented social media trends to enhance brand visibility towards the target market.

Education

• Western Michigan UniversityBBA, Digital Marketing & eCommerce

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