Gina Clementi

About

I'm Gina Clementi – brand growth strategist, Fractional CMO, and the founder behind Goodstory. I help bold brands with purpose find their authentic voice and create stories that actually matter to people. What I do is a bit like brand archaeology – digging past surface-level marketing speak to uncover stories worth telling. I work with startups, global companies, and mission-driven organizations to develop positioning, marketing strategies, and messaging that connects with actual humans. My approach was born at Nike, where I won a Nike Maxim award for The Consumer Decides by breaking away from safe, expected marketing. I've scaled Nike Run Club globally and reshaped healthcare recruiting at Providence with strategies that challenge conventions but deliver results. My sweet spots: • Leading as Fractional CMO for growing brands • Crafting story-driven brand and content strategies • Building digital marketing across multiple channels • Creating messaging that builds genuine trust • Connecting brand strategy with cultural insights and real data If you're launching something new, rethinking your brand voice, or need to breakthrough in a crowded market, I help brands speak like people in a world dominated by algorithms. Outside work, I'm hiking trails with my four-legged executive team, Ellie and Olive (who've appointed themselves Chief Barkington Officers). Got a complex brand challenge you need to transform into a story that sticks? Let's talk.

Experience

• Member · Mixing Board01-01-2025

  Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

• Fractional Executive/ Brand Growth Strategist · Goodstory01-01-2023

  As the founder of Goodstory and a seasoned brand growth consultant, I empower businesses to tell authentic stories that resonate and drive meaningful growth. Acting as a fractional CMO and trusted advisor, I partner with teams to craft strategies and narratives that are not only impactful but also culturally relevant—ensuring brands connect with audiences in ways that inspire trust, loyalty, and action. At Goodstory, we blend strategic leadership with creative innovation: Authentic Storytelling, Culturally Relevant Strategies, Strategic Direction, Campaign Execution, Data-Driven Insights, Collaborative Approach.

• Global Director, Integrated Marketing · Micron Technology04-01-2021 – 10-01-2022

  At Micron Technology, I established strategic direction and translated product and brand marketing objectives into integrated, multi-channel marketing strategies to drive brand awareness, engagement, and sales. Key achievements include creating brand messaging personas, pioneering Micron's Global Advertising Program, launching the @micronceo Executive Strategy, and building a high-performing marketing team.

• Director of Marketing · Providence01-01-2019 – 01-01-2021

  Collaborated with the COO to build a brand marketing organization from the ground up for Providence's Provider Solutions & Development. Developed and implemented a visionary market strategy, launched a comprehensive content strategy, and implemented integrated marketing strategies resulting in significant growth in website visits, brand impressions, and revenue.

• Global Consultant, Brand & Digital Strategy · Soulbrand Consulting10-01-2017 – 01-01-2019

  Experienced brand marketer, strategist, and storyteller, consulting with industry leading agencies and brands. Passionate about building and growing brands, solving problems and telling stories that emotionally connect and build long term relationships. Helping clients with brand and digital strategies, campaign strategy & execution, growth & account strategy and leadership.

Education

• Gonzaga UniversityBachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

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