Morgan Lane

About

Dedicated to helping businesses solve problems and find opportunities through social media marketing

Experience

• Content Developer · Clemson University06-01-2023 – 06-01-2024

  - Manages all social media accounts for Division of Student Affairs, creating, planning and analyzing content to align with divisional overarching goals. - Supports 40+ social media accounts within the Division of Student Affairs, evaluating and ensuring accounts are compliant with brand and social messaging. - Works collaboratively with creative team to plan and execute cross-platform campaigns. - Facilitated the planning, production and posting of social content for external Clemson social accounts. - Writes, edits and ensures all communications pieces are in AP style, including social content, YouTube descriptions, web articles, print pieces, video scripts and annual report. - Establishes, measures and reports social KPIs. - Leads paid social media advertising campaigns. - Supervises social media student interns.

• Social Media Manager · Campus Recreation and Fitness01-01-2021 – 05-01-2023

  Created content on Canva Developed monthly calendar Planned and implemented social media strategy, increasing followers by 30% over a 90-day period - Multitasked various responsibilities, including photography, website, and social media management - Worked closely with head of Campus Recreation to promote campus recreation events

• Social Media Intern · Crawford Agency06-06-2022 – 08-05-2022

  Gathered UGC for clients on Crowdriff Completed a competitive audit Assisted with content creation and planning on Airtable Researched and wrote SEO blogs

• Blog & Social Media Manager · Psychological Therapy Services05-09-2021

  Created a website and social media platforms Developed a monthly content calendar. Created and posted 3-5 forms of content each week. Researched and applied SEO trends. Monitored KPIs for social media accounts. Wrote 500-word, SEO-optimized, weekly blog posts. Engaged with followers on Instagram. Reached out to other similar accounts.

• Application Tester · Octi11-30-2021 – 03-06-2022

  Provided constructive feedback that resulted in improvements in user experience Interacted with hundreds of new users daily Reviewed features and suggested improvements Created 5 engaging videos each day Reported bugs, completed tasks in a timely manner when asked

• Marketing Intern · Hearts in Harmony02-09-2022 – 06-18-2022

  Maintained social media accounts, posting 3 pieces of engaging content per week Wrote quarterly newsletter and organized the promotion of fundraising events Boosted website traffic by 51% by using cross platform marketing and SEO optimization

• Social Media Coordinator · International Justice Mission (IJM) School Chapter08-01-2022 – 05-01-2023

  Created and posted engaging content Monitored KPIs and developed strategy Reached out to similar accounts

Education

• Anderson UniversityBachelor's Degree, Communications Public Relations

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