Hamsalekha Balegaar

About

I’m a content-led growth and go-to-market strategist with 5+ years of experience launching and scaling digital products through inbound acquisition, community distribution, and experimentation-driven marketing. I’ve built acquisition engines that generated 30K+ organic users, 18K+ product leads, and ₹2 Cr+ in revenue, while increasing organic traffic by 67%. I specialise in 0→1 GTM execution — testing messaging, prioritising channels, and running rapid growth experiments to acquire early users and validate demand. I enjoy working closely with founders to turn ambiguous ideas into real traction.

Experience

• Senior Marketing Manager · InsideIIM.com | AltUni.in07-01-2023

  Led go-to-market strategy for 18+ digital products, defining positioning, messaging, and growth channels to acquire early users and validate demand. Generated 30K+ organic users and ~18.7K product leads, contributing ₹2 Cr+ revenue through inbound growth channels including SEO, content, webinars, and community-led acquisition. Built and executed 0→1 GTM campaigns for new programs, testing acquisition channels such as content, social media, webinars, and lead magnets to identify scalable growth loops. Designed and optimised early acquisition funnels, generating 1,397 webinar signups and 524 engaged users as part of product discovery and user onboarding. Used data from CRM and campaign analytics to pressure-test messaging, validate audience segments, and improve conversion rates across landing pages and nurture flows. Prioritised and scaled high-performing channels including SEO, social media, and community distribution, increasing organic traffic 67% and inbound leads 50%. Leveraged InsideIIM’s 500K+ community as a distribution channel to acquire 337 qualified early users and validate product-market fit. Partnered with founders, product teams, and sales to translate user insights into GTM messaging, growth experiments, and product positioning.

• Content Marketer · InsideIIM.com | AltUni.in2022-04-01 – 2023-06-01
• Content Marketer · Pompah!2021-08-01 – 2022-03-01

  As the first marketer for an entertainment & media platform, I initiated content & social media strategy development from scratch, including user personas, SEO, website content, emails, play store desc., social media ads, and partnership outreach; significantly bolstering the platform's market presence & growth. • Conducted user research through research, interviews & data to understand their needs for content ideas. • Produced SEO-friendly content for diverse channels: blogs, social media, videos, interviews, etc. • Authored user-centric content for websites, apps, and Play Store listings, optimizing UI/UX for seamless engagement. • Collaborated seamlessly with other teams for designing, branding, referral programs, partnerships, etc. • Maintained a 98% accuracy rate in grammar and language usage, ensuring error-free content and enhancing brand credibility. • Optimized content performance using Google Analytics, geographical targeting, and keyword planning.

• Freelance Content Writer · Freelance2020-11-01 – 2021-10-01

  • Collaborated with various clients on content writing, proofreading, and SEO-related tasks. • Partnered with TBH Articles (a news-based website) to enhance content quality, managed analytics, console metrics, and conducted SEO audits for improved online visibility. • Successfully completed multiple projects in diverse niches, including travel and B2B content, demonstrating adaptability and versatility in content creation. • Engaged in ghostwriting for aspiring authors, gaining valuable insights into novel writing by contributing to scenes in their works.

• Programmer Trainee · Cognizant2018-08-01 – 2020-02-01

  Contributed to data workflows and stakeholder coordination across tech teams, building process-oriented thinking early in career.

Education

• KLE'S S.Nijalingappa collegeBachelor Of Computer Applications - BCA, Computer Science

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