Hanna Yang

About

A graduate of The Wharton School with a Bachelor of Science in Economics, I have a diverse background in UX research, product design, and strategic consulting. Currently, I serve as a UX Researcher at Neighborhoods.com, where I conduct user research and analyze data to enhance user experiences. Concurrently, I am a Product Designer at Bento Studios, providing end-to-end design services to bring clients' digital products to life. Previously, I was a Partner, Researcher & Strategist at HawkPartners, consulting for Fortune 500 clients across various industries. My role involved leading UX research engagements, brand development, and market segmentation. During my time at Wharton, I held leadership roles as Co-President and Vice President of Internal Affairs for Wharton Ambassadors, where I managed internal communications and strategic decision-making. My experience spans multiple sectors, including healthcare, pharmaceuticals, financial services, and technology.

Experience

• UX Researcher · Neighborhoods.com08-01-2024

  ● Lead UX researcher for online real estate marketplace specializing in neighborhood/community insights ● Designed and executed the company’s first multi-phase, mixed-methodology UX research study - with objectives of uncovering key opportunity areas of the product’s UI/UX, usability, and overall user journey, understanding and refining the value proposition and messaging, and ultimately increasing lead volume and conversion rate significantly through product and brand-level changes ● Collaborate regularly with CEO, Director of Product, Lead Engineer, VP of Finance, and other cross- functional leadership to strategize approach to user research, product roadmap, and product design

• Product Designer · Bento Studios04-01-2024

  ● Lead UI/UX designer for a software design/development studio; collaborate with engineering team and clients to build digital experiences that are both beautiful and functional ● Designed a comprehensive TikTok & TikTok Shop analytics web app platform; partnered with founder to conceptualize and develop product, and worked closely in design process to ensure functionality and accessibility through multiple iterations of wireframing and prototyping ● Designed responsive website and brand for a new catering business; created their first digital presence, contributing to acquisition of 4 new clients in one month after launch and $2,500 of additional revenue

• Partner, Researcher & Strategist · HawkPartners08-01-2021 – 04-01-2024

  ● Collaborated with product teams from Fortune 500 firms (B2B & B2C) across highly-regulated and complex industries, like healthcare, pharmaceuticals, financial services, and technology - driving improvements in product KPIs (e.g. conversion rate, churn rate, active users, stickiness, session duration, and NPS) and achieving strategic business objectives ● Developed user-centric, accessible digital health applications for Pfizer in UX research engagements; contributed to successful app launch with 30% increase in account creation and 28% increase in average session duration compared to initial pilot ● Led and supported 40+ diverse engagements across product lifecycle, specializing in digital product strategy (e.g. product conceptualization & requirements, feature prioritization & updates), UX research (e.g. user journey mapping, user personas, usability testing, A/B testing), and brand/market development (e.g. value prop refinement, marketing communications testing) ● Utilized qualitative & quantitative user research methodologies to provide data-driven, actionable insights and recommendations to inform product design and strategy

Education

• The Wharton SchoolBachelor of Science - BS, Economics
• Downingtown STEM Academy

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