Hannah Farquhar

About

With a Master of Arts in Anthropology from the University of Toronto and a Bachelor of Arts in Sociology and Anthropology from The University of British Columbia, I have developed a strong foundation in social sciences. My professional journey began as a Tutor at Eye Level Learning, where I honed my skills in personalized education. I then served as a Teaching Assistant at the University of Toronto, supporting academic instruction and facilitating discussions. My role as Secretary for the Anthropology Graduate Student Union further enhanced my organizational abilities. Transitioning to the corporate sector, I worked as a Market Research Analyst at ProLed Pte. Ltd., where I conducted research to inform strategic decisions. Currently, I am a Project Manager at odyzy, overseeing project planning and execution to align with company objectives. My diverse experiences reflect a commitment to both academic and professional excellence.

Experience

• Freelance Content Strategist/Content Writer · Hannah Farquhar Co.10-01-2024

  Conduct GTM research and develop data-driven strategies to optimize market positioning and customer acquisition for e-commerce businesses and personal branding content. Design and execute social media growth strategies for TikTok, Instagram, and LinkedIn, targeting and projected growth from 0-50K V+E per content format. Develop content frameworks and engagement models aligned with brand positioning.

• Project Manager/Content Writer · odyzy07-01-2024 – 12-01-2024

  Owned end-to-end content strategy, from research to execution, for tech founders raising Seed and Series A funding. Built, wrote, and managed LinkedIn and email newsletter campaigns, driving 5K–15K readers in 6 months through targeted content. Led sales-driven lead generation, personally creating 1,000+ investor connections to support client fundraising efforts.

• Market Research Analyst · ProLed Pte. Ltd.12-01-2023 – 02-01-2024

  Led in-person and virtual interviews to validate market demand for Collabreate, aiding the transition from a private trainer marketplace to a UGC platform connecting creators with brand deals. Developed creative briefs for online advertisements, aligning brand messaging with user acquisition objectives. Conducted UX research to optimize app and website functionality, directly shaping product development decisions.

• Teaching Assistant · University of Toronto09-01-2022 – 09-01-2023

  Assisted professors with instructional responsibilities, including grading, tutoring, and facilitating classroom discussions.

• Secretary · Anthropology Graduate Student Union09-01-2022 – 09-01-2023

  Managed administrative tasks, coordinated meetings, and maintained records for the student union.

• Tutor · Eye Level Learning10-01-2019 – 03-01-2020

  Provided personalized tutoring to students, focusing on improving their academic performance and understanding of subjects.

Education

• University of TorontoMaster of Arts - MA, Anthropology
• The University of British ColumbiaBachelor of Arts - BA, Sociology and Anthropology
• School of The Arts, SingaporeInternational Baccalaureate Diploma

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