Hasmin AbdulCader

About

With a robust background in marketing and demand generation, I have consistently driven brand growth and lead generation across various industries. I hold a Bachelor of Information Technology from the University of Colombo and have furthered my expertise with a Marketing Strategy Certificate from Cornell University and a Certificate in Data Analytics from BrainStation. Currently, I lead demand generation at FlowFuse, focusing on strategies to enhance brand awareness and generate leads. Previously, I held similar roles at HiveMQ and SafetyTek Software, where I significantly increased organic traffic and expanded market share. As Vice President of Marketing at WSO2, I developed content marketing strategies that attracted over 1 million users and organized global events like WSO2Con. My career is marked by a strategic approach to marketing, leveraging data analytics to optimize campaigns and drive substantial growth.

Experience

• Head of Demand Generation · FlowFuse12-01-2023 – 12-01-2024

  Responsible for driving demand generation strategies to increase brand awareness and generate leads.

• Head of Demand Generation · HiveMQ10-01-2021 – 11-01-2023

  Responsible for driving demand generation strategies to increase brand awareness and generate leads.

• Head Of Marketing · SafetyTek Software11-01-2019 – 09-01-2021

  Played a pivotal role in establishing brand awareness and lead generation. Contributed to exploring new opportunities to reach new market segments and expand market share. Planned and organized content strategies including webinars and provided thought leadership. Grew leads by overseeing all facets of mail campaigns, PPC strategies, and public/media relations. Increased organic traffic by 400% by restructuring the company website and content marketing strategies.

• Vice President Marketing · WSO208-01-2005 – 10-01-2019

  Spearheaded communication strategies for the entire customer life-cycle including the web site, blog, mailer campaigns, and PR & media campaigns. Developed and implemented content marketing strategies for webinars, whitepapers, customer success stories, and digital advertising that resulted in generating >1M users. Created and successfully lead the execution of the company’s user conference, WSO2Con, held annually in 3 locations across the world with over 1000 attendees in total, along with other community-driving events such as workshops, and meet-ups. Effectively handled various integrated marketing campaigns and lead generation programs that saw the company grow 50% YoY.

• Senior Director, Marketing · WSO204-01-2014 – 07-01-2016

  Responsible for overseeing marketing strategies and initiatives to drive brand growth and lead generation.

Education

• University of ColomboBachelor of Information Technology
• BrainStationCertificate in Data Analytics
• Cornell UniversityMarketing Strategy Certificate, Marketing

Similar talent on Pangea

Supriya D.Experienced Demand Generation Manager | Driving Lead GenerationLuke P.Demand, Growth, and Product MarketerFort Collins, COPratibha J.Growth Marketing Strategist | Demand Generation ExpertSunnyvale, CARashida B.VP of Marketing & Strategic GTM Leader | Driving Demand Generation & Pipeline | SaaS GrowthNew York, NY