Hina Patel

About

I have over 6 years of experience of executing impactful digital marketing strategies and overseeing multifaceted projects and programs that drives results. I’ve helped brands across industries to manage multiple marketing projects to ensure successful implementation of content strategies.

Experience

• Social Media Manager & Inside Sales Account Manager · SHI International01-01-2018 – 03-01-2022

  • Owned, built, and managed the social media roadmaps across paid, earned & owned social channels. • Executed multi-platform social media marketing campaigns, coordinated cross-functionally with Marketing, PR, Analytics, and Development teams and external vendors to ensure social media activities are maximally optimized. • Managed an annual budget of $2.6M and allocated resources towards organic and paid campaigns on popular social media platforms, ensuring alignment with project objectives.

• Social Media Manager · Stratascale01-01-2020 – 03-01-2022

  Lead Social Media Manager of subsidiary brand Stratascale. Developed and built social media strategy from scratch. Executed multi-platform social media campaigns

• Social Media Manager · Puppet By Perforce03-01-2022 – 08-01-2022

  • Applied innovative project management ideals from Scrum and Kanban to ensure end-to-end development and execution of social media strategies for seamless integration with business objectives and marketing goals. • Implemented an editorial planning process for campaigns and corporate communications to optimize scheduling. • Fostered collaboration with the head of brand and corporate content to elevate media strategies, campaigns, and programs. • Supervised social distribution to optimize posts for enhanced engagement and improved search visibility. • Ensured that marketing projects were delivered and scheduled within budget to the best possible quality standards.

• Social Media Manager & Project Manager · WittKieffer12-01-2022 – 10-01-2023

  • Orchestrated content development for all media channels and executed project management methodologies to ensure the successful implementation of content strategies. • Created and successfully implement sales revenue models, process flows, operational support and customer engagement strategies for WittKieffer resulting in a 60% surge in followers across all channels, driving brand growth. • Streamlined sales and marketing processes by spearheading transition in systems automation software (Monday.com). • Achieved a 300% growth in social media impressions through ongoing market research targeting key customer demographics to proactively adjust marketing plans. • Created reporting around paid marketing funnels through data-driven approach to content strategies resulting in a 700% increase in social media engagement across all platforms. • Oversaw the development of project deliverables including scoping, planning, design, campaign implementation, post-implementation analysis, and close. • Determined improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features.

Education

• JeffersonBachelor of Science, Marketing

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