Hudson Wellek

About

Turning strategies into positive ROI | Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape | My Nana Donna's 30 Under 30

Experience

• Organic Social Specialist · Galactic Fed | Digital Marketing Agency2025-01-01 –
• Digital Marketing Consultant · Hudson.Social2022-01-01 –

  As a Marketing Strategist and Social Media Expert, I bring a dynamic approach to building and elevating brands through innovative digital strategies. I specialize in creating and maintaining cohesive brand identities across social media platforms, collaborating with teams to design impactful marketing campaigns, and leveraging data to optimize online performance. My role involves staying ahead of trends, setting and tracking KPIs, and representing top brands land companies like Whole Latte Love and Imaginarium30 and That Flower Feeling at industry events. By developing compelling PR materials and managing media relations, I enhance public image and drive brand success. Responsibilities Include: - Creating and managing clients' social media marketing strategies to build consistent brand identities. - Developing and implementing optimized social media campaigns to enhance brand visibility and customer engagement. - Conducting in-depth analyses of clients' digital marketing strategies, providing actionable insights for improvement. - Representing brands at industry summits, sharing marketing insights to position companies as thought leaders. - Managing PR and media relations to enhance public image and promote client products and services.

• Account Manager · Elevate My Brand2024-11-01 – 2025-11-01

  Serve as the main point of contact for numerous client accounts. Lead weekly or biweekly client calls, present campaign updates, and manage feedback loops. Maintain strong relationships and manage client expectations effectively. Develop and maintain content calendars, timelines, and campaign deliverables across digital, social, and experiential activations. Organize and run internal kick-off meetings, creative briefings, and production check-ins. Ensure projects are on time, within scope, and aligned with client goals. Work with internal content and creative teams to develop digital marketing strategies and social media plans. Execution of copy, graphics, email campaigns, blog content, and more. Ensure all content aligns with client brand voice, goals, and KPIs. Manage or oversee paid ad campaigns (Google, Meta, LinkedIn, etc.), working with specialists when needed. Track performance metrics and generate monthly/quarterly reports with actionable insights. Make strategic recommendations for campaign optimization based on analytics. Liaise between internal teams to ensure all client work is cohesive and high-quality. Contribute to new business proposals, pitches, and onboarding processes when needed. Assist with coordinating influencer campaigns, experiential events, and brand partnerships.

• Digital Marketing Specialist · SmartSites Marketing In USA2021-06-01 – 2024-10-01

  I expertly manage up to 27 clients, delivering personalized marketing solutions that enhance satisfaction and drive retention. My role involves designing and executing social media campaigns that align with business goals, creating and publishing engaging content, and optimizing SEO and web traffic to boost search rankings. I collaborate closely with copywriters, media buyers, sales, and customer service teams to ensure brand consistency and implement features like promotions and competitions to increase brand awareness and audience engagement. By analyzing digital marketing strategies, identifying areas for improvement, and staying ahead of online trends, I continuously refine and elevate our marketing efforts. Additionally, I set and track KPIs for social media and Google Ad campaigns to measure and enhance performance. Responsibilities Include: - Managing up to 27 clients, providing tailored digital marketing strategies to meet specific business objectives. - Creating and publishing engaging content daily, aligning with brand voice and business goals. - Optimizing content for SEO, improving web traffic and search engine rankings. - Collaborating with cross-functional teams to maintain brand consistency and deliver cohesive campaigns. - Tracking and analyzing campaign performance, setting KPIs and using data to inform ongoing improvements.

• Digital Marketing Specialist · American Dream Network2018-09-01 – 2021-06-01

  I coordinated internal resources and third-party vendors to ensure the seamless execution of multiple projects. I conducted client meetings to capture detailed requirements and clarify project goals, monitored performance to assess progress towards objectives, and managed budgets by adjusting constraints based on financial analyses. I developed and implemented targeted advertising campaigns using Facebook Ads Manager, integrated campaign data with the company CRM, Podio, for streamlined tracking, and organized events to foster client relationships and enhance project understanding. By facilitating clear communication between project teams and clients, I ensured a shared understanding of expectations and deliverables. Responsibilities Include: - Coordinating internal and external resources to execute multiple digital marketing projects. - Leading client meetings to clarify project requirements and ensure alignment with business goals. - Developing Facebook advertising campaigns and integrated campaign data with CRM tools for effective tracking. - Monitoring project performance, adjusting timelines and budgets as necessary to meet objectives. - Organizing and scheduling events for direct client engagement, enhancing relationships and project outcomes.

Education

• Cornell UniversityAssociate's degree, Public Relations/Image Management
• Union CollegeBachelor's degree, Communication and Media Studies

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